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How to Leverage for the Black Friday Holiday Season

August 2, 2023

Black Friday is the biggest shopping event of the year, and the time when your customers are likely to be most engaged. 

Using can help you to turn your anonymous Black Friday shoppers into revenue, drive more sales, improve your brand awareness, and set your business up for success. 

Tips to Drive Growth this Black Friday Holiday Season

  • Use to analyze your customer data. can provide you with valuable insights about your customers without requiring them to fill out forms or click popups
  • Create a loyalty program for valuable customers. A loyalty program lets customers know that you value them, and gives them an incentive to return to your store in the future.
  • Send personalized emails and SMS messages. Email and SMS marketing are both cheap, scalable ways to segment your customers and target them with information and offers you think they’ll be interested in. It also helps you to measure customer engagement.
  • Offer exclusive discounts and promotions to email subscribers. Offering exclusive offers to your email subscribers shows that you value their loyalty. It can also help to drive urgency and compels customers to act if they’re sitting on the fence.
  • Upsell and cross-sell to customers. When a customer buys something from your store, it means they like what you’re offering. This provides you with a great opportunity to upsell and cross sell-some of your other products.
  • Send abandoned cart emails. If someone visits your store and leaves without making a purchase, this is a perfect opportunity to send an abandoned cart email to encourage people to return to your store. You can use this as an opportunity to provide recommendations for popular products in categories they have explored, or to offer discounts.
  • Offer free shipping and returns. Buying a product you’re not sure you’ll like is a big risk – especially if you have to pay lots of money to ship it or return it. Offering free shipping and returns to your customers removes this barrier, and means they’re more likely to make the purchase.
  • Provide excellent customer service. Offering good customer service helps to foster long-term relationships with your customers, which increases customer loyalty. It also means customers are more likely to talk positively about your business and recommend it to others.

Drive More Sales to Your Business

We know BFCM can feel a little overwhelming, so we put together a one-stop-shop guide for holiday strategy planning. Check out our Ultimate BFCM 2023 Strategy Calendar, designed to help you make sure you capture every sale and every dollar this holiday season.

  • Personalize your Black Friday marketing campaigns. Collecting and analyzing customer data means you’ll be able to personalize your marketing campaigns and improve your customer experience.
  • Use a variety of marketing channels. Using multiple marketing channels and leveraging conversational commerce by connecting with your customers on chat platforms such as Facebook Messenger, WhatsApp Web, and WeChat can help to facilitate a more direct connection between your customers and your brand. 
  • Offer social media promotions. In 2022, internet users across the world spent an average of 151 minutes on social media per day. Offering social media promotions can help you to improve your brand awareness and capture a new audience.
  • Test your campaigns. Before you launch your campaigns, you should test them to make sure they give you the best chance of producing results. One of the most effective ways to do this is through A/B testing – also known as ‘split testing’ – in which you split your audience to test variations of your campaign.
  • Be prepared for a rush. There’s no point in following all of these steps if you’re going to get caught off guard when the rush happens. Before Black Friday rolls around, make sure your website is fast and error-free, and that you have enough stock available. 

How Increases Business Success During the Black Friday Holiday Season

  • Customer segmentation. lets you segment your customers so that you can target them more accurately based on their shopping habits.
  • RECLAIM your audiences. Rapidly grow your Klaviyo add-to-cart, product, and checkout abandonment flow revenue up to 250% by harnessing the power of on-site visitor identity with server-side tracking and Cross-device ID. – 100% Klaviyo Acceptable Use Policy compliant
  • Customer insights. can help you to identify different types of customers so you can target them more effectively. This makes it more likely that your customers will be interested in the offers you’re sending them. 
  • List growth. Capture 10-15x more emails by connecting your anonymous website visitors to real people. Safely retarget them with email through real-time, one-to-one interactions – Drive net new-customer growth at low CPA's.

Learn more about how your business can leverage for the Black Friday holiday season. 

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