Kin Euphorics crafts non-alcoholic, restorative beverages that promote conscious connections, boost mood, and improve mental ability.
Bring on the Challenge
Kin Euphorics’ priority was to reactivate a significant portion of their dormant list of 2 million contacts.
Kin Euphorics offers an adult beverage made from nourishing nootropics, balancing adaptogens, and replenishing botanics. They are a staple at the Retention.com office – try the Kin Spritz…it tastes amazing and makes you feel better!
Kin Euphorics had two priorities when they started working with Retention.com:
- Reactivate dormant email addresses
- Unlock a new growth channel with a positive ROI
Retention.com to the Rescue
Kin Euphorics uploaded their dormant list into Retention.com, and triggered a real-time reactivation flow in Klaviyo from Retention.com Reactivate.
The setup was easy. Dormant subscribers were sent a three-part reactivation flow, triggered by a live open event. Once a subscriber opened, they were moved back into Kin’s active segment.
Once the campaign was set up, the work was done.
Both sides planned on a 90-day waiting period to assess ROI and overall performance.
11x ROI, a rapidly shrinking dormant email list, and a new acquisition channel.
Three months into the partnership, Retention.com Reactivate has delivered an 11x ROI. The effort was so successful that Kin Euphorics considers Reactivate a new acquisition channel.
“We love Retention.com! It’s helped us with two of our major initiatives for 2022: reactivating dormant emails and unlocking a new acquisition channel. We look forward to a long partnership ahead!”
– Jenay Nelson, Ecommerce & Digital Strategy, Kin Euphorics