CARIUMA is a sneaker brand that believes in making good-looking, crazy-comfy & consciously-made sneakers.
Bring on the Challenge
- Unlocking a new, unique, high ROI revenue channel
- Rapidly building a large, owned, first-party data asset
Retention.com to the Rescue
CARIUMA enabled Retention.com’s 1-click Klaviyo integration, set up browse, product, and cart abandonment flows, and used the data for targeted custom audiences.
Campaign setup was easy. After building their email creative in their ESP, they built their dynamic Email-Based Retargeting flows. Once the campaigns were ready, they simply turned on Retention.com Reclaim and let it run.
The campaigns used browse abandonment, product abandonment, and cart abandonment identifiers to trigger targeted, one-to-one messaging to highly engaged prospects, with personalized emails straight to their inbox.
The Retention.com Reclaim data, meanwhile, was used to power CARIUMA’s paid search marketing audiences in both Facebook and Google. The combination of Email Based Retargeting (EBR) and Custom Audiences worked together to deliver better marketing performance vs display-only campaigns.