CARIUMA

CARIUMA is a sneaker brand that believes in making good-looking, crazy-comfy & consciously-made sneakers.

Performance Results

13.1

ROI

Open Rate

Click Rate

Bring on the Challenge

Uncovering a new, high ROI revenue channel, while building a large, addressable, and owned 1st party data asset.
 
CARIUMA launched its 100% sustainable, direct-to-consumer shoe brand in 2018. The company has experienced hypergrowth since inception, and in August 2019 landed $13mm in seed funding.
CARIUMA had two priorities when partnering with Retention.com – both related to maintaining their prolific early growth rates:

Unlocking a new, unique, high ROI revenue channel
Rapidly building a large, owned, first-party data asset

Retention.com to the Rescue

CARIUMA enabled Retention.com’s 1-click Klaviyo integration, set up browse, product, and cart abandonment flows, and used the data for targeted custom audiences.

Campaign setup was easy. After building their email creative in their ESP, they built their dynamic Email-Based Retargeting flows. Once the campaigns were ready, they simply turned on Retention.com Reclaim and let it run.

The campaigns used browse abandonment, product abandonment, and cart abandonment identifiers to trigger targeted, one-to-one messaging to highly engaged prospects, with personalized emails straight to their inbox.

The Retention.com Reclaim data, meanwhile, was used to power CARIUMA’s paid search marketing audiences in both Facebook and Google. The combination of Email Based Retargeting (EBR) and Custom Audiences worked together to deliver better marketing performance vs display-only campaigns.

“Retention.com has delivered CARIUMA a staggering 13.1x ROI, and helped us achieve our bigger-picture goal of building a large, addressable 1st party data asset.”

Felipe Araujo

Chief Digital Officer, CARIUMA

The Results

13.1x ROI, and rapidly growing 1st party data asset.

12mo into the partnership, Retention.com Reclaim has delivered a 13.1x ROI, and rapidly increased the rate at which CARIUMA has been growing its 1st-party database.

“CARIUMA loves the Retention.com partnership. The ROI speaks for itself, and they’re helping us achieve our bigger-picture goal of owning as much of our audience as we possibly can.”

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“Retention.com has been an instrumental part of driving incremental revenue from our email marketing. It’s easy to set up, there’s no commitment, and it begins generating additional revenue for your business the minute you turn it on. If you want to get more out of your email marketing, Retention.com is a no-brainer.”
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“I was initially concerned with the deliverability of the Retention.com contacts, but engagement turned out to be fantastic — better than our house list. Email is over 50% of total revenue, and Retention.com Grow is now the fastest-growing lead source to the channel. Grow was easy to implement and Latico is seeing 20x ROI.”
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Reactivate has become an indispensable piece in our “tool belt.” The interface is easy to use, the team has been extremely accommodating, and most importantly, it’s highly effective. Anyone looking to re-engage their email list should consider this powerful tool.”
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Julia Linker
Sr. Director, CRM and Lifestyle, Vital Proteins
“Retention.com has delivered CARIUMA a staggering 13.1x ROI, and helped us achieve our bigger-picture goal of building a large, addressable 1st party data asset.”
Felipe Araujo
Chief Digital Officer, CARIUMA
“We have over 2 million dormant emails that we weren’t mailing. Retention.com Reactivate has helped us recapture a significant portion of that list, recovering those contacts at around 5% of the cost of acquiring new ones. The open rates are staggering.”
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