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Retention vs SafeOpt

Identify and engage with high-intent shoppers at all stages

With, uncover high-intent shoppers at all stages including top of the funnel and cart or checkout abandonment. Accelerate your list growth, own the emails identified by our solution, reclaim high-intent unidentified shoppers, and engage with them on your terms without the sacrificing customer experience. All of this, for a flat fee.
4.6/5 Stars on G2
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Trusted by 1500+ DTC Brands


A SafeOpt Alternative that Gives You More, For Less

SafeOpt limits data control and limits outreach to only a couple of emails to your abandoned cart users and holds onto your data. It's like scratching the marketing surface.

Switch to!

But with, you get to take charge of that data and decide when and how to turn those prospects into loyal customers! Identify and engage with buyers at all stages including cart and checkout abandonment. Retention's incremental ROI dashboard also helps you ensure accurate attribution, and helps you see true value of high-intent data.



Total Brand Control

Complete Customization

First-Party Datasets

Send Infrastructure Ownership

Zero Siloed Data

Unlimited Follow-On Marketing


Cart Abandonment

Category Abandonment

Product Abandonment


Scaled for Any Size Business






$$ is an SAFER choice over SafeOpt

First-Party Datasets

Identify users at all stages of their journey - from top of funnel to cart or checkout abandonment. Reclaim and engage with these high-intent users at the right time.

Complete Brand Control

You own the dataset and the send infrastructure. You’re in complete control of your brand at every turn.

Full-funnel Marketing

Leverage your new first-party dataset to move prospects through every stage of the funnel, from capture to sale.

Own Your Flows

SafeOpt keeps control over the data gathered from your browse-abandonment customers, limiting communication to just two subtly-branded emails to this valuable audience. However, it only scratches the surface of your marketing potential.
On the other hand, hands you the reins, granting full control over how, when, and where you engage with your customers. This allows you to transform potential prospects at the top of the funnel into loyal, repeat customers. Grow your mailing list, increase your customer base, and watch the numbers grow - legally worry free.

See Clear ROI with a Full-funnel Strategy

SafeOpt hits your browse-abandonment customers with two emails. If they don’t convert, that’s it. We all know that it often takes more touches than that to convert the majority of prospects to customers. There is no incremental ROI to prove their unique data value.
Your first-party dataset from allows you to fully leverage all of the fundamental flows including cart, browse, product, and category abandonment, as well as SMS. Get incremental ROI from within your dashboard to see true value of

What other DTC Owners think of

"For Black Friday/Cyber Monday, we got over a million dollars of revenue just from customers acquired through"

Cody Griffin

VP of Marketing, Dr. Squatch
" is our #1 source for Top-of-Funnel emails. They are targeted, have great engagement metrics, and convert. We not only realize a consistent 9.25x ROI, we capture over 10x the subscribers that we were capturing"

Julia Linker

Sr. Director, CRM & Lifestyle, Vital Proteins
" has delivered CARIUMA a staggering 13.1x ROI, and helped us achieve our bigger-picture goal of building a large, addressable 1st party data asset.”

Felipe Araujo

Chief Digital Officer, CARIUMA

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Ready to make shopping cart abandonment a thing of the past?

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