A browse abandonment occurs when someone visits your ecommerce site but ultimately leaves without making a purchase. If you’re an avid online shopper, you’ve probably received browse abandonment emails before. Similarly to cart abandonment emails, browse abandonment emails are sent to email subscribers who have engaged with your website but didn't proceed with shopping for whatever reason — indecisiveness and distraction are two common reasons.
Triggers:
- Customer clicks on product pages
- Engages with customer reviews or product descriptions
- Browses product categories without clicking on specific items
- Uses the search box to look up particular products
- Scrolls through your homepage without diving further into the site
Action:
- Use Retention.com’s Resolve to target an additional 40% of traffic
- Add specific product names in the email subject line
- Provide recommendations for best-selling products in the categories they explored
- Offer a discount for their first purchase
- Promote company values, such as sustainable materials or unionized labor, or unique product characteristics
