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Both email and SMS marketing can be extremely effective in driving sales and supercharging your business. They can be used as a cheap, scalable way of reaching a broad audience, and they're also an effective way to measure customer engagement and track sales. But choosing which one to use can feel difficult. 

According to research, 42% of commercial SMS messages are read by internet users in the US. In comparison, only 32% of commercial emails are read. Looking at these statistics, it may seem obvious that SMS marketing is always the appropriate choice for your business — but that isn’t necessarily the case.

Instead of asking yourself which one you should choose and trying to cover all bases using email marketing or SMS marketing, you should ask yourself when it's appropriate to use each and when you should use both together.

Triggers:

Action:

Strengths of email marketing — and when to use it:

Weaknesses of email marketing:

Strengths of SMS marketing — and when to use it:

Weaknesses of SMS marketing:

Your customers may be hesitant to respond to your SMS messages or follow links due to the rise of SMS scams in recent years.