Our Reactivate Tool can be used to remove spam traps and inactive users from your dormant email lists, so that you can increase the open rates of your email campaigns. Reactivate allows you to safely re-engage dormant emails, improve sending reputation, and deliverability—and get higher open, click, and conversion rates.
Triggers:
- You have inactive subscribers that are hurting your email KPI’s, or sending you to spam folders
Action:
- Retention.com’s Reactivate will identify inactivity characteristics such as:
- The last purchase data
- The last quote requested
- No online activity
- Lack of response to email campaigns
- Identify your target segment: How long ago did they buy?
- Set your goals: Introduce them to new products or services, or encourage them to buy updates for previous purchases.
- Use what you know: Craft messages and content relevant to their interests.
- Make it easy: Streamline reactivation processes.
