Work in Public Podcast #4: Pro Tip – Sell Something “Magical”

Adam talks about how when you’re trying to figure out what you should lead with, it should be something that your target audience perceives as magical.

Another way to articulate it is through Seth Godin’s idea of creating a purple cow – something so remarkable that people have to talk about it.

Get Purple Cow: https://www.amazon.com/Purple-Cow-New…

Follow Adam on LinkedIn: https://www.linkedin.com/in/adam-robi…

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