Bring on the Challenge
Viasox' original goal was to see if they could increase the pool of emails that they can grab for people that came onto their website and didn't necessarily leave anything to work with.
Because they're in a health niche, they know they serve a good cause, and feel it's good to educate anyone that comes onto the website as much as possible, especially through email flows.
Retention.com to the Rescue
The first strategy Viasox originally used Retention.com for was prior to Black Friday/Cyber Monday 2022, where they managed to have Retention.com installed before the peak session periods in Q4. During this time, Viasox obtained so many emails that their first-party list grew by 50% in less than a month.
With that type of power, Viasox made special segments for anyone that successfully entered their Retention.com flows and brought them into their Early Access flows, as well as email campaigns for the holiday season. This proved to be extremely successful and brought far more revenue than they could even imagine.
From November 8th to November 24th, 2022, Viasox maxed out their original Retention.com plan. To date (May 2023) that cohort of Retention emails has a lifetime value of over $112K according to Klaviyo.