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True Classic

With Retention.com, True Classic was able to grow their email list with net-new leads, and send personalized abandonment emails to drive incremental revenue

True Classic produces soft, affordable, high-quality fitted premium clothing for men. True Classic prides on being a people-driven brand, creating products that don’t break the bank. They believe quality basics and a confident mindset should be available to everyone, which is why they offer premium wardrobe essentials at accessible prices.

Performance Results
53
x
ROI
+
1
MM
Incremental Revenue
142
K
Net-New Emails (First 60 days)

Bring on the Challenge

True Classic recognized the importance of enhancing customer identification on their website to drive revenue growth. They aimed to scale their sending pool for Cart, Product, and Category Abandonment Email and SMS messages while tackling the challenge of a declining addressable audience size due to limitations in recognizing users beyond 7 days in their due to iOS updates. To achieve these objectives, True Classic partnered with Retention.com

They had two main goals when bringing on Retention.com

  1. Grow their email list with lucrative, net-new leads
  2. Better identify their addressable audience to send them personalized emails

Retention.com to the Rescue

With just a single click to install Retention.com to their ESP, True Classic gained access to Retention.com's flagship products, Grow, Reclaim & Audiences

  1. Using Reclaim, True Classic was able to identify cart, product, and browse abandoners who had not logged in order to send more abandonment emails.  
  2. Grow identified anonymous visitors who were showing high intent to purchase but hadn't yet opted in to their website. By implementing GROW, True Classic was able to capture an additional 142,000 contacts in just over 60 days, and a first-party data set thats theirs to keep, forever.
  3. Our pixel isn't blocked by Apple, so True Classic implemented Audiences to pick up an additional 30% of net-new website visitors that are blocked by meta for high-ROAS Meta retargeting campaigns

 

The Results

By combining all 3 of Retention.com's solutions, True Classic saw an outstanding incremental revenue increase of $1M and an ROI of 53x.

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More Success Stories

Brands that discovered the magic of Retention.com

  • "What started out as an endeavour to grow my email list size has blossomed into a suite of new tools to utilize both for email marketing as well as Meta retargeting and most importantly, prospecting. "

    – Chuck Melber

    Marketing Director, Nomad Goods

  • "We've seen excellent results from the Reclaim product after the first 30 days and are already seeing a strong return on investment. Setting up the integration was seamless and the Retention team has provided excellent support at every step of the process."

    Lizzy Seto

    Email Marketing Specialist, tentree

  • Viasox

    "An email is worth more than a one time order"

    Dimos Karpouzis

    CMO

  • The Retention.com team is always there for support and constantly striving to improve their services and provide more value to their customers. We value their partnership greatly to help our business drive incremental growth profitability.

    Ben Yahalom

    President, True Classic

  • PEDAL Electric

    "Retention.com is pretty much free money. We were able to drive 15% incremental revenue from retention that we would otherwise have lost."

    Nathan Yick

    VP of Growth

  • Harney

    "Retention was simple to install and integrate into our existing Klaviyo flows. The team helped out with any questions I had and so far the results have been fantastic. We're seeing our list grow and revenue to prove they're worthwhile e-mails to capture! In addition to that, we've started using the Facebook integration to generate an audience and look forward to seeing those results as well."

    Emeric Harney

    Marketing Director

  • "Retention has been an amazing partner for The Porch Swing Company. Not only have we been able to identify and target tens of thousands of new customers, but we've also driven significant revenue for the business that would have otherwise been a missed opportunity. We are beyond thrilled that we've been able to integrate Retention into our larger marketing efforts and look forward to continue working together."

    Hayley Phillips

    Director of E-Commerce, The Porch Swing Company

  • “Retention.com has been an instrumental part of driving incremental revenue from our email marketing. It’s easy to set up, there’s no commitment, and it begins generating additional revenue for your business the minute you turn it on. If you want to get more out of your email marketing, Retention.com is a no-brainer.”

    Roman Berezecky

    Director of Website Marketing

  • “For Black Friday/Cyber Monday, we got over a million dollars of revenue just from customers acquired through Retention.com.”

    Cody Griffin

    VP of Marketing, Dr. Squatch

  • “I was initially concerned with the deliverability of the Retention.com contacts, but engagement turned out to be fantastic — better than our house list. Email is over 50% of total revenue, and Retention.com Grow is now the fastest-growing lead source to the channel. Grow was easy to implement and Latico is seeing 20x ROI.”

    Ben Schreiber

    Head of Ecommerce, Latico Leathers

  • Reactivate has become an indispensable piece in our “tool belt.” The interface is easy to use, the team has been extremely accommodating, and most importantly, it’s highly effective. Anyone looking to re-engage their email list should consider this powerful tool.”

    Michael Goff

    Digital Strategy, Loop 7 Media for Science Natural Supplements

  • “Retention.com Resolve is the single best growth hacking tool I have ever come across in 25+ years of being an ecommerce entrepreneur. Never before have I seen 40x+ ROI, anywhere.”

    Josh Abramson

    Co-Founder, Parcelle Wines

  • “Retention.com Grow is our #1 source for Top-of-Funnel emails. They are targeted, have great engagement metrics, and convert. We not only realize a consistent 9.25x ROI, we capture over 10x the subscribers that we were capturing pre-Retention.com Grow.”

    Julia Linker

    Sr. Director, CRM and Lifestyle, Vital Proteins

  • “Retention.com has delivered CARIUMA a staggering 13.1x ROI, and helped us achieve our bigger-picture goal of building a large, addressable 1st party data asset.”

    Felipe Araujo

    Chief Digital Officer, CARIUMA

  • “We have over 2 million dormant emails that we weren’t mailing. Retention.com Reactivate has helped us recapture a significant portion of that list, recovering those contacts at around 5% of the cost of acquiring new ones. The open rates are staggering.”

    Jenay Nelson

    Ecommerce & Digital Strategy, Kin Euphorics

  • “Unlike other sectors of the economy, Spartan was literally in a zero-revenue scenario as a result of the pandemic. Retention.com Resolve helped us get our audience growth back on track, pre-sell tickets to future events, and move towards filling a revenue hole that will help us get through the pandemic and on to our next chapter.”

    Todd Leiser

    Global Head CRM, Analytics, and Marketing Tech at Spartan Race

  • “We saw 10x ROI from Retention.com on Black Friday. We ran two other lead generation campaigns on social media – Retention.com records were on average 85% less expensive, and we did not get a single conversion from any other source.”

  • “I LOVE Retention.com. We’ve gone from 100 to 600-800 emails per day. In all my years online, this is one of the biggest breakthroughs I’ve ever seen.”