Bring on the Challenge
tentree was looking to grow abandonment revenue by scaling their send volume for Cart, Product, and Category Abandonment Email messages.
tentree had one major priority when they started working with Retention.com:
Grow abandonment revenues.
Retention.com to the Rescue
The onboarding process consisted of the following:
- Setting up the appropriate logic for Retention.com events
- Turning on the campaign
Campaign setup was easy. Tentree set their Retention.com flow journey to match their standard abandonment flows, and once they were ready in their ESP, they simply turned on Retention.com Reclaim and let it run.
The campaigns used browse abandonment, product abandonment, and cart abandonment identifiers to trigger targeted, one-to-one messaging to highly engaged prospects, with personalized emails straight to their inbox.