Spartan Race

Spartan Race is an extreme wellness platform dedicated to making people UNBREAKABLE.

Performance Results

1500

Audience Growth Rate Improvement

Open Rate

13.1

ROI

Bring on the Challenge

Spartan Race was in the sector of the economy hit hardest by the pandemic – events. Immediately after acquiring their largest competitor, Tough Mudder, the world went into lockdown and they were forced to cancel all remaining events for the foreseeable future.

Spartan needed a strategy to pre-sell tickets to races in the future, and most importantly, a way to build an audience of ready-and-willing prospects to sell to.

Retention.com to the Rescue

The Spartan Race team installed the Retention.com Resolve script on their site in under a minute, and used one of our partner ESP’s, Robly to send out their warm-up series, before migrating openers to their main ESP.

They sent contacts directly to their existing three-part welcome series, making no modifications.

They also used our postal records to send direct mail offers, segmented by state, to their anonymous website visitors.

“Unlike other sectors of the economy, Spartan was literally in a zero-revenue scenario as a result of the pandemic. Retention.com Resolve helped us get our audience growth back on track, pre-sell tickets to future events, and move towards filling a revenue hole that will help us get through the pandemic and on to our next chapter.”

Todd Leiser

Global Head CRM, Analytics, and Marketing Tech at Spartan Race

The Results

Spartan Race has achieved 13.1x ROI from Retention.com Resolve since they launched the campaign.

Both the Email and the Direct Mail campaigns are highly profitable, and helping fill the revenue hole left by the pandemic.

They were able to increase their audience growth rate by 1,500%, and continue to ramp the program into 2021.

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– Chuck Melber
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Dimos Karpouzis
CMO
The Retention.com team is always there for support and constantly striving to improve their services and provide more value to their customers. We value their partnership greatly to help our business drive incremental growth profitability.
Ben Yahalom
President, True Classic
"Retention.com is pretty much free money. We were able to drive 15% incremental revenue from retention that we would otherwise have lost."
Nathan Yick
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"Retention was simple to install and integrate into our existing Klaviyo flows. The team helped out with any questions I had and so far the results have been fantastic. We're seeing our list grow and revenue to prove they're worthwhile e-mails to capture! In addition to that, we've started using the Facebook integration to generate an audience and look forward to seeing those results as well."
Emeric Harney
Marketing Director
"Retention has been an amazing partner for The Porch Swing Company. Not only have we been able to identify and target tens of thousands of new customers, but we've also driven significant revenue for the business that would have otherwise been a missed opportunity. We are beyond thrilled that we've been able to integrate Retention into our larger marketing efforts and look forward to continue working together."
Hayley Phillips
Director of E-Commerce, The Porch Swing Company
“Retention.com has been an instrumental part of driving incremental revenue from our email marketing. It’s easy to set up, there’s no commitment, and it begins generating additional revenue for your business the minute you turn it on. If you want to get more out of your email marketing, Retention.com is a no-brainer.”
Roman Berezecky
Director of Website Marketing
“For Black Friday/Cyber Monday, we got over a million dollars of revenue just from customers acquired through Retention.com.”
Cody Griffin
VP of Marketing, Dr. Squatch
“I was initially concerned with the deliverability of the Retention.com contacts, but engagement turned out to be fantastic — better than our house list. Email is over 50% of total revenue, and Retention.com Grow is now the fastest-growing lead source to the channel. Grow was easy to implement and Latico is seeing 20x ROI.”
Ben Schreiber
Head of Ecommerce, Latico Leathers
Reactivate has become an indispensable piece in our “tool belt.” The interface is easy to use, the team has been extremely accommodating, and most importantly, it’s highly effective. Anyone looking to re-engage their email list should consider this powerful tool.”
Michael Goff
Digital Strategy, Loop 7 Media for Science Natural Supplements
“Retention.com Resolve is the single best growth hacking tool I have ever come across in 25+ years of being an ecommerce entrepreneur. Never before have I seen 40x+ ROI, anywhere.”
Josh Abramson
Co-Founder, Parcelle Wines
“Retention.com Grow is our #1 source for Top-of-Funnel emails. They are targeted, have great engagement metrics, and convert. We not only realize a consistent 9.25x ROI, we capture over 10x the subscribers that we were capturing pre-Retention.com Grow.”
Julia Linker
Sr. Director, CRM and Lifestyle, Vital Proteins
“Retention.com has delivered CARIUMA a staggering 13.1x ROI, and helped us achieve our bigger-picture goal of building a large, addressable 1st party data asset.”
Felipe Araujo
Chief Digital Officer, CARIUMA
“We have over 2 million dormant emails that we weren’t mailing. Retention.com Reactivate has helped us recapture a significant portion of that list, recovering those contacts at around 5% of the cost of acquiring new ones. The open rates are staggering.”
Jenay Nelson
Ecommerce & Digital Strategy, Kin Euphorics
“Unlike other sectors of the economy, Spartan was literally in a zero-revenue scenario as a result of the pandemic. Retention.com Resolve helped us get our audience growth back on track, pre-sell tickets to future events, and move towards filling a revenue hole that will help us get through the pandemic and on to our next chapter.”
Todd Leiser
Global Head CRM, Analytics, and Marketing Tech at Spartan Race
“We saw 10x ROI from Retention.com on Black Friday. We ran two other lead generation campaigns on social media – Retention.com records were on average 85% less expensive, and we did not get a single conversion from any other source.”
“I LOVE Retention.com. We’ve gone from 100 to 600-800 emails per day. In all my years online, this is one of the biggest breakthroughs I’ve ever seen.”