The Porch Swing Company was established with a mission to provide exclusive, handcrafted furniture that seamlessly integrates outdoor spaces with the comforts of home. Offering an extensive online collection and six exclusive brands, they specialize in timeless products renowned for their comfort and durability. Many of their items are proudly handcrafted in the USA by skilled Amish vendors, ensuring meticulous attention to detail and limitless customization possibilities through made-to-order options.
Bring on the Challenge
In their pursuit to enhance marketing output, the company embarked on a mission to broaden their audience and expand their email marketing list. Their objective was to identify potential customers who had shown interest in their website but hadn't made a purchase, referred to as "warm" leads. By successfully re-targeting these leads, their aim was to foster renewed engagement and generate additional business opportunities.
Retention.com to the Rescue
The company seamlessly integrated Retention.com's Grow and Reclaim tools with their ESP, Klaviyo. This integration allowed them to establish customized triggers and flows specifically tailored to customers identified through the Retention.com platform. Employing a well-structured 3-step outreach flow, they effectively nurtured customer relationships and enticed conversions by offering enticing incentives along the way.
"Retention has been an amazing partner for The Porch Swing Company. Not only have we been able to identify and target tens of thousands of new customers, but we've also driven significant revenue for the business that would have otherwise been a missed opportunity. We are beyond thrilled that we've been able to integrate Retention into our larger marketing efforts and look forward to continue working together."
Director of E-Commerce, The Porch Swing Company
Within the first 90 days of implementing Retention.com, the business identified over 15k contacts and drove $134k in incremental revenue. The program continues to exceed expectations with a 75x ROI.