Turn anonymous web traffic into actionable business identity
Whether you're a B2B company looking to identify website visitors or a platform looking to embed identity resolution into your product, Retention.com provides flexible APIs and website-based solutions that connect anonymous activity to real-world business profiles.
Resolve, then enrich.
Retention.com's B2B website deanonymization solution is built around a simple concept: resolve anonymous visitors to a hashed email (HEM), then enrich that identity with business profile data.
Anonymous Visitor
Hashed Email (HEM)
Business Profile
Company, industry, revenue, employee count, location, job function, and more
Two ways to get started
Resolution Script + Business Profile API
Install the Retention.com resolution script on your website. When an anonymous visitor arrives, the script resolves eligible visitors to a hashed email (HEM). You can then send that HEM to our HEM to Business Profile API to retrieve business-level identity data.
This is the fastest and easiest way to add deanonymization to your website.
Server-Side Identity Resolution API
Prefer not to deploy a script? Use our API-first implementation. Simply pass an IP address and user agent to Retention.com, and we return a HEM when a match is available. You can then use the HEM with the HEM to Business Profile API to retrieve business profile data.
This option is ideal for companies that prefer a server-side architecture or want to integrate identity resolution directly into their own systems.
Rich B2B identity and company data.
Once you have a HEM, our Business Profile API provides access to rich B2B identity and company data that can be used throughout your go-to-market stack.
Company name
The registered business name of the identified profile.
Website domain
The primary domain associated with the company.
Industry
Classification of the company's business sector.
Employee count
Estimated size of the organization.
Revenue range
Approximate annual revenue bracket.
Location
Geographic details for regional targeting and routing.
Job function
The professional role or function of the individual.
Seniority
Level within the organization (e.g., Manager, VP, C-Suite).
Department
The functional area within the company.
Additional business identity signals available. Profile attributes may vary by match.
Built for B2B companies and platforms.
Identify and convert anonymous traffic
Identify anonymous website visitors and convert previously unknown traffic into actionable pipeline opportunities. Use business identity data to prioritize accounts, route visitors to sales, enrich CRM records, and power account-based marketing initiatives.
- ● Account-based marketing (ABM)
- ● Sales prospecting
- ● Website visitor intelligence
- ● Lead enrichment
- ● CRM enrichment
- ● Marketing automation
- ● Audience creation
- ● Website personalization
Build identity into your product
Build identity resolution directly into your product. Many customers use Retention.com as identity infrastructure, leveraging our APIs to power visitor identification, enrichment workflows, audience creation, and proprietary data products.
- ● Customer Data Platforms (CDPs)
- ● Marketing automation platforms
- ● ABM platforms
- ● Sales intelligence platforms
- ● Adtech and programmatic platforms
- ● Analytics providers
- ● Data enrichment vendors
- ● Revenue operations platforms
- ● AI-powered GTM applications
What you can do with deanonymized identity.
Identify Anonymous Website Traffic
Reveal business identities behind website visits and understand which companies are engaging with your brand.
Prioritize High-Intent Accounts
Route identified visitors directly into sales workflows and account scoring models.
Enrich Existing Customer Data
Append business profile information to leads, contacts, and accounts already stored in your systems.
Build Better Audiences
Create more accurate segments for advertising, ABM campaigns, and outbound sales motions.
Power Identity-Driven Products
Embed identity resolution into your own platform and create new customer-facing features powered by Retention.com's identity graph.
Flexible deployment options.
Install a lightweight script on your website. Eligible visitors are resolved to a HEM in real time.
Pass IP address and user agent to our server-side API. Returns a HEM when a match is available.
Send a HEM and retrieve rich business-level identity data for enrichment and activation.
Built for scale.
Whether you're identifying visitors on your own website or building identity-powered products for customers, Retention.com provides the infrastructure to resolve anonymous traffic and enrich it with business intelligence at scale.
Integrate via script, API, or both - depending on your architecture and use case.
Start identifying anonymous visitors today.
Start identifying anonymous visitors and enriching them with business profile data today.