Identity is your growth lever.
Identify
Recognize anonymous visitors, resolve returning customers, and capture net-new leads with one lightweight pixel.
Enrich
Append demographic and behavioral signals to every profile so your campaigns speak to the right person with the right message.
Expand
Build lookalike audiences, sync to paid channels, and reach net-new shoppers who match your best customers.
Personalization starts with identity.
Advanced, Compliant Identity
A powerful identity graph and server-side infrastructure built for today's privacy standards. SOC 2 Type II.
Complete Journey Visibility
Track every interaction from first visit to repeat purchase across devices and channels.
Personalized Campaigns
Enrich your data with demographic signals to power higher-performing 1:1 messages.
Multi-Channel Activation
Sync audiences to email, SMS, direct mail, and paid media in real time.
R!D: One pixel. Every visitor sorted.
On every visit, R!D resolves who just landed: a known customer, a returning customer who's gone dark, or someone new it can put a hashed email to. More visitors flow into the remarketing you already run - more triggered emails, more SMS sends, more revenue. One-time setup.
One pixel, working alongside your CDP/ESP - sorts every visitor into one of three identity segments.
Known R!D
Identify the anonymous sessions of customers you already have, and feed fresh identity into the systems you already own. Send hashed identifiers or full emails - your choice, your compliance posture.
- Recognize returning customers
Known customers browsing anonymously are recognized in real time, so abandonment, win-back, and loyalty flows fire on sessions that used to be invisible.
- One customer, one profile
Deduplicate and refresh the records your CDP stitches. Accurate household composition, current devices, live email status - a guided record your downstream tools can act on.
- Real-time suppression
Recognize recent purchasers the moment they arrive and suppress them from acquisition spend. Small accuracy gains move ROAS materially at retail scale.
- Enrich what you already have
Append 1,500+ demographic, behavioural, and lifestyle attributes to the contacts in your CDP or warehouse - delivered daily to a dedicated S3 bucket your stack ingests.
Unknown R!D
Turn anonymous traffic into net-new, permissioned contacts - through the flows you already built.
- Brand-safe by default
Every contact delivered passes three gates: confirmed opt-in to third-party marketing, active and deliverable, and not already on your list. Consent records maintained per address and producible on request.
- List growth without UX changes
2–5x list growth from traffic your popups miss - no changes to your on-site experience, no new forms, no added friction.
- Recover abandonment revenue
Browse, cart, and product-view flows trigger on visitors who never identified themselves. Revenue that would otherwise walk.
- Beyond email
Seed SMS audiences and build Meta and DSP custom audiences from captured identities for cross-channel acquisition.
From anonymous visit to activated identity.
Every page load runs through the R!D Pixel. Visitors are sorted into one of three segments, and each segment triggers a clear downstream action - feeding remarketing flows you already run.
Identity resolution engine
Fires on every page load, resolves each visitor to a unique hashed email match (HEM) using Retention.com's identity graph.
Returning: Known
Normal remarketing runs. Existing email & SMS flows fire based on site activity. No intervention needed - this visitor was never the problem.
Returning: Hidden
Known R!D activates. Surfaces the returning customer your ESP missed and routes them into the email & SMS flows they'd have lost.
Net-new: Matched
Unknown R!D activates. Finds an active, opted-in email, adds the contact to your ESP, and enters them into remarketing flows.
Existing remarketing
- →Your ESP already owns this visitor - no gap in coverage
- →Email & SMS fire on site behavior as normal
- →Standard retention flows run uninterrupted
Revenue recovered
- →Known R!D rescues customers the ESP lost sight of
- →Re-enters them into missed flows automatically
- →Largest recovery opportunity on the site
New audience acquired
- →Identity graph checked for active opted-in email
- →Matched contact added to your ESP for the first time
- →Brand reaches a net-new remarketing audience
Six ways fresh identity compounds across retail.
Keeping MAIDs, HEMs, cookies, IPs and other identifiers fresh translates directly into better targeting, attribution, personalization, and ROAS.
Better Match Rates
Ad platforms like Meta, Google, TikTok, DSPs and retail media networks rely on identifiers to recognize users. Fresh HEMs and MAIDs lift a 1M CRM upload from a 35–45% match to 65–80% - directly improving onboarding, audience size, attribution coverage and retargeting efficiency.
More Accurate Attribution
Connect anonymous browsing to known customers, tie mobile activity to desktop purchases, attribute in-store and online correctly, and measure incrementality. Without fresh identifiers, attribution fragments and under-reports performance.
Stronger Personalization
Fresh identity raises confidence that the person is still reachable, the device belongs to the right user, household composition is accurate, and channel preferences are current. Stale identity drives irrelevant ads, duplicate messaging, and wasted impressions.
Higher Retargeting Performance
Retargeting audiences decay fast - MAIDs reset, iOS opt-outs cut signal, cookies expire. Refreshed identifiers let you re-engage cart abandoners, suppress recent purchasers, and maintain frequency. Critical for grocery, QSR, apparel, beauty, and CPG.
Omnichannel Resolution
Retailers run across ecommerce, app, store, loyalty, call center and retail media. Fresh identity stitches devices, households, emails, transactions and app usage into a unified view that powers LTV modeling, loyalty targeting, and segmentation.
Reduced Media Waste
Outdated identifiers serve ads to unreachable users, double-count reach, miss suppression and waste spend on churned customers. Even small accuracy gains materially impact profitability when you're spending at retail scale.
Monetize your audience like a network.
Retailers operating retail media networks need strong identity resolution to monetize audiences effectively. Advertisers buying retail media expect deterministic targeting, closed-loop attribution, and cross-device recognition.
- →Higher CPM value on premium inventory
- →Audience quality verified at the person level
- →Advertiser confidence through deterministic match
- →Measurement credibility with closed-loop attribution
Turn anonymous traffic into email revenue.
Up to 98% of site visitors leave without ever filling out a form. Website Identity Capture resolves those anonymous sessions to real, deliverable email addresses - so your ESP can grow your list and trigger flows on traffic you're already paying for.
2–5x List Growth
Capture identities from anonymous shoppers and sync directly into Klaviyo, Bloomreach, Attentive and more - without changing your popup or on-site UX.
Recover Abandonment Revenue
Trigger browse abandonment, cart abandonment, and product-view flows on visitors who never identified themselves. Recover revenue that would otherwise walk.
Higher Email Program ROI
More identified subscribers plus more triggerable sessions equals a bigger sendable list and more high-intent flow sends.
Brand-Safe Identification
CAN-SPAM and CCPA aligned. Real, deliverable addresses with list-health guardrails to protect sender reputation and deliverability.
Works With Your Stack
One pixel. Native syncs to Klaviyo, Bloomreach, Salesforce Marketing Cloud, Attentive, Postscript, Omnisend and 100+ destinations.
Beyond Email
Use captured identities to seed SMS audiences, build Meta and DSP custom audiences, and power cross-channel personalization.
Real results across every category.
Montana Knife Co
$2.5M+ incremental revenue · 34.6x ROI · 670k+ new contacts. “Retention has been a home run - a pivotal role in our early success.” - Mike Gilliland, Dir. Ecommerce
True Classic
$1M+ incremental revenue · 53x ROI · 142k new contacts. “We value their partnership to drive incremental growth profitably.” - Ben Yahalom, President
Unbound Merino
$1M+ incremental revenue · 54x ROI · 42% of list from R! “One of the most effective tools I've ever seen.” - Dima Zelikman, CMO
Petite Keep
$415k incremental revenue · 45x ROI · 85k new contacts. “Open rates improved, and the Grow audience proved valuable.” - Lydia Dixon, Sr. Dir. Growth
Cymbiotika
$400k incremental revenue · 10x ROI · 55–60% open rates. “Helped us recover revenue we would have otherwise lost.” - Rami Mayuma, Email & SMS
StyleBlueprint
761k new contacts · 40–50% of list from R! · 5% CTR. “Reliable, automated 1st-party audience growth - not subject to a tech giant's whims.” - Jay Graves, CEO
Integrates with your entire stack.
Connect Retention.com to 100+ marketing platforms and activate identified visitors everywhere.
Ecommerce
Shopify Plus, Headless Shopify, BigCommerce, custom stacks.
ESP / CDP
Klaviyo, Bloomreach, Salesforce Marketing Cloud, HubSpot, ActiveCampaign.
SMS & Messaging
Attentive, Postscript, Omnisend, DotDigital.
Paid Media
Meta Ads, AppLovin, DSPs and retail media networks.
“The retailer can correctly recognize, reach, measure, and influence a customer.”
Identity freshness improves that probability - and it compounds across targeting, attribution, personalization, suppression, measurement, and media monetization.
A few of the 1,500+ brands we work with.
Custom pricing for retail and enterprise brands.
Talk to our team about a solution that fits your stack - API, flat file, or a managed audience.