We Put the Person in Personalization
Most personalization platforms know what a visitor is doing.
Very few know who the visitor is.
As a result, websites, emails, SMS campaigns, and customer journeys are often personalized using anonymous behaviors rather than real customer context.
Retention.com helps brands identify website visitors and enrich those identities with meaningful attributes, enabling more relevant experiences across every channel.
Because true personalization starts with knowing the person.
Know the visitor. Understand the customer. Personalize every experience.
You Can't Personalize for Someone You Don't Know
Most personalization engines rely on anonymous cookies. Retention.com helps brands identify visitors and connect behavioral activity to real customer profiles. Once you know who the visitor is, personalization becomes dramatically more effective.
Understand Who Is Behind the Session
Retention.com helps businesses recognize website visitors and pass identity signals into personalization platforms, CDPs, marketing automation tools, and customer data systems. This allows brands to move beyond anonymous personalization and create experiences tailored to real people.
Email addresses
Customer identifiers
Business identities
Household information
Device identifiers
First-party customer records
Identity signals that help you move from session-level personalization to person-level personalization.
The More You Know, The Better You Can Personalize
Knowing who a visitor is is only the first step. Retention.com can enrich identities with additional customer attributes that help power more relevant experiences.
Demographic Information
Understand who your customers are and how they compare across audiences.
Geographic Information
Personalize content, offers, and messaging based on location.
Consumer Attributes
Build more relevant customer journeys using additional identity signals and profile data.
Professional Information
Understand company, role, seniority, industry, and business context.
Firmographic Data
Create tailored experiences for B2B visitors and accounts.
Custom Identity Signals
Use additional profile attributes to support advanced personalization strategies.
Relevant Experiences Across Every Touchpoint
Website Personalization
Deliver content, products, offers, and experiences tailored to the individual visitor. Personalized homepage experiences, dynamic product recommendations, customized promotions, audience-specific content, location-based messaging.
Email Personalization
Create more relevant email experiences using enriched customer profiles. Personalized offers, dynamic content blocks, customer-specific product recommendations, lifecycle messaging, audience segmentation.
SMS Personalization
Use customer identity and profile data to deliver more relevant mobile messaging. Personalized promotions, behavior-driven campaigns, customer-specific recommendations, audience-specific automations.
Advertising Personalization
Build more relevant audiences and improve customer experiences across paid media channels. Audience segmentation, creative personalization, customer-specific targeting, lifecycle advertising.
Power Personalization Wherever Experiences Are Delivered
Retention.com helps power personalization wherever customer experiences are delivered. Use Retention.com as the identity and enrichment layer behind your existing personalization strategy.
Customer Data Platforms (CDPs)
Marketing Automation Platforms
Personalization Engines
Data Warehouses
Ecommerce Platforms
CRM Systems
Email Platforms
SMS Platforms
Better Personalization Starts with Better Customer Data
Know More Visitors
Identify more of the people visiting your website.
Understand Customers More Deeply
Enrich profiles with meaningful demographic, consumer, and professional attributes.
Improve Relevance
Deliver experiences that reflect who the customer is - not just what they clicked.
Increase Conversion Rates
More relevant experiences lead to better engagement and stronger business outcomes.
Power Every Channel
Use the same customer understanding across web, email, SMS, advertising, and customer success.
Stop Personalizing for Sessions. Start Personalizing for People.
Most companies personalize experiences using behavioral signals alone. Retention.com helps brands identify visitors, enrich customer profiles, and create experiences that reflect the person behind the interaction. Because personalization works best when you know who you're talking to.
We Put the Person in Personalization.
We Put the Person in Personalization.
Schedule a demo to see how Retention.com helps you identify visitors, enrich profiles, and create more relevant experiences across every channel.