Recover Revenue Hidden in Your Inactive Email List
Every retailer, publisher, and ecommerce brand has an inactive email list. Subscribers who haven't opened or clicked in months - or even years - are often removed from campaigns and forgotten.
The problem? Many of those subscribers are still active email users. Retention.com's Email Reactivation API helps identify which dormant contacts are still actively opening and clicking emails so you can safely bring them back into your marketing programs.
Most email programs define a contact as inactive based on engagement with a single brand.
No opens for 90 days. No clicks for 180 days. No activity for a year. So marketers stop emailing them. But just because someone stopped engaging with your emails doesn't mean they stopped engaging with email altogether. Many subscribers remain active email users and continue opening and clicking messages every day.
Retention.com's Email Reactivation API helps you identify which contacts in your inactive email list are still active and worth re-engaging.
Use real engagement signals to make smarter decisions.
Instead of guessing who should remain inactive, use real engagement signals to make smarter decisions.
Export your inactive email list
Pull your inactive subscribers from your ESP or CRM.
Send email addresses to the Reactivation API
Upload or query your dormant contacts through our API.
Receive last open and click signals
Get backdated engagement signals across the email ecosystem.
Identify active email users
See which dormant contacts are still actively engaging with email.
Launch targeted reactivation campaigns
Safely bring proven active users back into your marketing programs.
Most brands focus on acquiring new subscribers. Few focus on recovering the subscribers they already have.
Before spending money to acquire new subscribers, make sure you've fully monetized the audience you already own.
Recover lost revenue opportunities
Increase reachable audience size
Extend customer lifetime value
Improve re-engagement performance
Generate more value from existing acquisition spend
Before You Give Up on an Email Address, Check for Signs of Life
Your inactive email list may contain thousands - or millions - of subscribers who are still active email users. Retention.com's Email Reactivation API helps retailers, publishers, and ecommerce brands identify those opportunities automatically and bring valuable contacts back into circulation.
Bring Inactive Emails Back to Life
Book a Call to learn how Email Reactivation can help you recover revenue from your dormant subscriber list.