Connect Your Offline and Online Customer Data
Your customers don't think in channels. They shop in stores and online. They receive direct mail and email. They browse on mobile and purchase on desktop. They engage with brands across dozens of touchpoints.
Most customer data systems don't reflect this reality.
Retention.com helps businesses connect offline customer records to online identities, creating a more complete view of the customer and unlocking better marketing, measurement, personalization, and attribution.
Turn disconnected customer records into connected customer journeys.
Valuable Customer Data Exists Everywhere
Many businesses have valuable customer information stored offline. The challenge is connecting those records to online identities and digital behavior. Without identity resolution, these datasets remain isolated and underutilized.
In-Store Purchases
Transaction history from physical retail.
Loyalty Programs
Member data from loyalty platforms.
CRM Data
Customer relationship records.
Direct Mail Files
Postal lists and mailing histories.
Call Center
Conversations and support interactions.
Point-of-Sale
POS transactions across locations.
Customer Service
Support tickets and case histories.
Events & Registration
Sign-up data from events and forms.
Build a Unified Customer View
Retention.com helps businesses connect offline customer records with digital identifiers and online activity.
Email Addresses
Tie offline records to verified emails.
Hashed Emails
Privacy-safe HEM linkage.
Customer Identifiers
Stable IDs across systems.
Website Visitors
Connect to anonymous web traffic.
Mobile Devices
Link MAIDs to known customers.
Online Profiles
Match to digital customer records.
Ad Audiences
Activate offline data in paid media.
Marketing Platforms
Sync into ESPs, CDPs, and DSPs.
The result is a more complete customer record across channels.
Know More About Your Customers
When offline and online data are connected, brands gain a deeper understanding of customer behavior.
Who Purchased In-Store
Tie store transactions to identities.
Who Browsed Online
Recognize digital research behavior.
Who Responded to Direct Mail
Measure offline campaign impact.
Who Engaged with Email
Connect engagement to real people.
Who Clicked Ads
See paid media response across channels.
Who Returned to Purchase
Track repeat behavior over time.
This creates a more complete customer journey and more informed decision-making.
Activate Offline Data Across Digital Channels
Most organizations collect valuable customer information that never reaches digital marketing systems. Retention.com helps activate offline customer records for:
Email Marketing
Connect offline purchasers to email campaigns.
SMS Marketing
Reach customers across mobile channels.
Advertising
Create stronger audiences from offline customer data.
Retargeting
Reconnect with customers based on offline behavior.
Personalization
Deliver more relevant experiences using complete customer profiles.
Understand What Drives Revenue
Offline-to-online identity resolution helps businesses connect marketing exposure to customer outcomes.
Which Campaigns Drove In-Store Purchases
Tie digital exposure to physical revenue.
Which Channels Influenced Conversion
See the full path to purchase.
How Many Offline Customers Engaged Online
Quantify cross-channel overlap.
Which Audiences Generated Highest LTV
Measure long-term customer value.
Which Investments Drove Results
Allocate spend with confidence.
Better identity creates more accurate measurement.
Build Stronger Identity Foundations
Retailers, publishers, and enterprise brands increasingly rely on connected customer data. Retention.com helps support:
Retail Media Networks
Connect shopper data and digital activity.
Customer Data Platforms
Create unified customer profiles.
Loyalty Programs
Understand customer engagement across channels.
Data Warehouses
Enrich and connect fragmented customer datasets.
Analytics Platforms
Improve customer journey visibility.
Built for Every Industry
Retail
Connect in-store purchases to digital engagement.
Ecommerce
Understand how offline activity influences online conversions.
Financial Services
Link customer relationships across channels.
Healthcare
Improve customer and patient engagement strategies.
Publishers
Connect subscriber data with digital audience behavior.
Automotive
Understand journeys across online research and offline purchases.
Connect More. Understand More. Activate More.
Connect More Customer Records
Bridge the gap between offline and online data.
Create Unified Customer Profiles
Understand customers across every touchpoint.
Improve Attribution
Measure customer journeys more accurately.
Activate More Data
Unlock value from existing customer records.
Support Better Customer Experiences
Deliver more relevant marketing and personalization.
Your Customers Already Connect Offline and Online
Your data should too.
Retention.com helps businesses resolve identities across physical and digital environments, creating a more complete customer view and enabling better marketing, measurement, personalization, and customer experiences.
Connect the Customer Journey.
Connect the Customer Journey
Book a Call to see how Retention.com unifies offline and online customer data.