Reach More Qualified Prospects Through Email
Growing an email program shouldn't depend entirely on website traffic and form fills.
Retention.com helps retailers, publishers, and marketers expand their reach with highly targeted prospect audiences built from engaged, deliverable email addresses and intent signals.
Whether you're launching a new product, entering a new market, growing subscriptions, or acquiring new customers, Audience Expansion helps you reach people already interested in what you offer.
Find more prospects. Reach more inboxes. Grow faster.
Go Beyond Your Existing Database
Most email marketing programs are limited by the size of their database. Eventually, growth slows because: website traffic is finite, form conversions plateau, acquisition costs increase, and existing audiences become saturated. Audience Expansion helps brands reach new qualified prospects who have not yet joined their database. The result is a larger addressable market and more opportunities for growth.
Reach People Already Interested in Relevant Topics
Retention.com's Audience Expansion products help marketers target audiences based on demonstrated interests and intent signals. Instead of broad demographic targeting, marketers can focus on individuals who have shown relevance to specific categories, products, industries, or topics.
Retail & Ecommerce
Reach consumers interested in relevant product categories and brands.
Publishers
Acquire readers interested in specific content topics and verticals.
Travel
Target audiences actively exploring destinations and travel experiences.
Built for Email Performance
Audience quality matters. Retention.com's audience products are built around email deliverability and engagement signals.
Deliverable email addresses
Active email users
Engagement-based audience construction
Scalable audience sizes
Ongoing audience refreshes
The goal isn't simply to provide more emails. The goal is to help marketers reach more people who are likely to engage.
Acquire More Customers Through Email
Retail brands use Audience Expansion to launch new customer acquisition campaigns, expand category-specific audiences, reach shoppers interested in relevant products, support seasonal campaigns, and increase email-driven revenue. Grow beyond your current customer base while maintaining audience relevance.
Grow Subscriber Acquisition
Publishers use Audience Expansion to attract readers who are likely to engage with their content.
Newsletter growth
Subscription acquisition
Audience development
Vertical expansion
New publication launches
Acquire readers based on interests that align with your content.
Build Better Top-of-Funnel Email Programs
Audience Expansion helps marketers create prospecting campaigns focused on new audience acquisition.
Customer Acquisition
Reach people who have not yet entered your funnel.
Product Launches
Build awareness among relevant audiences.
Subscriber Growth
Expand newsletter and subscription programs.
Market Expansion
Reach audiences in new categories and verticals.
Retention Support
Continuously replenish the top of the funnel with new prospects.
Use Audiences Your Way
Retention.com supports multiple delivery options depending on your workflow.
Audience Files
Receive ready-to-use prospecting audiences.
Custom Audience Builds
Create audiences around specific interests and intent signals.
Ongoing Audience Feeds
Continuously refresh prospect pools over time.
API Access
Integrate audience expansion directly into acquisition workflows.
Reach New Prospects
Reach New Prospects
Grow beyond existing subscribers and customers.
Improve Audience Quality
Target people based on interests and intent.
Scale Acquisition Efforts
Expand prospecting programs without relying solely on website traffic.
Support Email Growth
Build larger subscriber and customer pipelines.
Increase Revenue Opportunities
Create more opportunities to convert new audiences into customers.
Your Next Customer Is Already Interested
The challenge isn't finding more people. It's finding the right people.
Retention.com's Audience Expansion products help retailers and publishers reach engaged, deliverable email audiences built around interests, intent, and relevance - creating more opportunities for acquisition, subscriber growth, and revenue.
Grow Beyond Your Existing Email List.
Grow Beyond Your Existing Email List.
Book a Call to see how Retention.com helps you reach more qualified prospects.