R! Flat Files

Flat Files for any Use Case

Access identity, enrichment, and intent data through recurring flat files and data feeds designed for enterprise-scale applications.

Some use cases require more than APIs.

Intent Feeds

Identify People and Companies Showing Buying Intent. The Intent Feed helps organizations identify individuals and businesses actively researching products, services, and categories. Use intent signals to:

Common Use Cases
  • - Build prospecting audiences
  • - Prioritize sales outreach
  • - Improve account-based marketing
  • - Power audience products
  • - Create predictive models
  • - Enhance lead scoring

Know who's in market before they convert.

IP-to-HEM

Connect IP Addresses to Hashed Email Identities. The IP-to-HEM dataset helps organizations bridge the gap between network activity and identity.

Common Use Cases
  • - Identity graph construction
  • - Audience onboarding
  • - Attribution
  • - Visitor recognition
  • - Customer intelligence
  • - Retail media

Transform IP data into actionable identity signals.

Identity Spine

A unified digital identity layer linking every known identifier for an individual — hashed email (HEM), Mobile Ad ID (MAID), CTV device ID, and IP address — into a single resolvable person record.

Common Use Cases
  • - Cross-device identity resolution
  • - Audience onboarding & activation
  • - Cross-channel attribution
  • - Identity graph construction
  • - Mobile & CTV audience targeting
  • - Visitor recognition
  • - Advertising measurement

Connect the dots across every channel — web, mobile, CTV, and beyond.

Consumer Attributes

Understand Customers Beyond Basic Contact Data. Consumer Enrichment helps organizations append additional identity and profile information to existing records.

Available attributes include
  • - Personal emails
  • - Geographic information
  • - Transactional data
  • - Identity confidence signals
  • - Additional identifiers
  • - Demographics & life stage
  • - 500+ total attributes
Common Use Cases
  • - Customer enrichment
  • - Audience segmentation
  • - Personalization
  • - Analytics
  • - Measurement
  • - Customer data platforms

Build richer customer profiles and improve audience understanding.

B2B Attributes

Professional and Firmographic Intelligence. Business Enrichment helps organizations understand the professional identity behind customer records.

Available attributes include
  • - Business email
  • - Job title
  • - Department
  • - Seniority
  • - LinkedIn URL
  • - Company name
  • - Industry
  • - Employee count
  • - Revenue
  • - +40 more
Common Use Cases
  • - Account-based marketing
  • - Revenue intelligence
  • - B2B audience creation
  • - Prospecting
  • - Sales intelligence
  • - Customer enrichment

Create richer B2B audiences and stronger account intelligence.

Email & Phone Graph

Bridge digital identity to real world contact data. Retention's email and phone identity graph contains 1.2B email IDs with quality scores, plus 256M phone records with cell/landline classification. Built for CDPs, list builders, and anyone who needs contact-level identity at volume.

Common Use Cases
  • - Customer list enrichment
  • - Audience suppression
  • - Identity graph construction
  • - Contact database building
  • - Match rate improvement
  • - Cross-channel customer matching
  • - CRM data hygiene

Where digital identity meets real-world reachability.

+ more

Book a Call to explore all available flat files.

INDUSTRIES

Built for Data-Driven Organizations

Retail Media Networks

Build richer audiences and improve attribution.

AdTech Platforms

Expand identity coverage and audience capabilities.

Publishers

Create premium audience products and advertising segments.

Data Providers

Expand existing datasets and improve match rates.

Customer Data Platforms

Create more complete customer profiles.

Measurement Companies

Strengthen attribution and analytics products.

AI and Analytics Platforms

Improve models with richer identity and intent data.

DELIVERY

Delivered Your Way

Flat Files

Receive recurring data deliveries for warehouse and platform integration.

Data Feeds

Continuous updates delivered on a recurring schedule.

Custom Licensing

Create tailored data partnerships based on your use case.

Hybrid Solutions

Combine flat files with APIs and identity resolution products.

WHY RETENTION.COM

Why Data Teams Choose Retention.com

Identity at Scale

Access large-scale identity datasets without building collection infrastructure.

Consumer and Professional Coverage

Understand people as consumers and professionals.

Intent + Identity

Combine buying intent with identity resolution and enrichment.

Flexible Integration

Use the data inside your warehouse, platform, clean room, or analytics environment.

Enterprise Ready

Built for organizations that require large-scale identity and audience data.

The Foundation for Modern Data Products.

Whether you're building audiences, enriching customer records, powering attribution, measuring performance, or creating entirely new products, Retention.com's flat files provide the identity and intent infrastructure to make it possible.

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Access Identity and Intent Data at Scale.

Request sample data and see how Retention.com can power your data products.

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