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Recapture Lost Sales With Abandoned Cart Emails

November 6, 2022

recapture lost revenue with abandoned cart emails

If you run an e-commerce business, especially on Shopify or Shopify+, then you know that abandoned cart emails are an essential part of your email marketing strategy

These emails are designed to reach shoppers who have put an item in their cart and then left without purchasing. And while they may seem like a small thing, abandoned cart emails can make a big difference in your bottom line. 

What's the big deal?

In fact, one study found that the average abandonment rate for all e-commerce businesses is 69.23%. That means that for every 100 people who visit your site, almost 70 of them will leave without making a purchase. Ouch. 

But it doesn't have to be this way! With a few simple tweaks to your email automation flows, you can increase your sales and recapture lost revenue.

Here's how:

Capture as much information as possible

The first step is to make sure you have email capture forms on all of your product pages. This seems like a no-brainer, but you'd be surprised how many e-commerce sites don't have email capture forms on their product pages. 

Beyond email capture forms or other capture incentives (like discount offers, etc), you can leverage retention marketing tools like When an unidentified customer abandons a cart, we identify them. Then a personalized flow automatically triggers in the messaging platform.

Set up automation flows

The second step is to set up automated flows in your email marketing system. There are a variety of ways to do this, depending on which platform you use. provides one-click integrations with leading marketing automation platforms. We've even got a guide for how to set one up on Klaviyo

We’ve written extensively on how to build out strategies for a variety of automation flows including cart abandonment and browse abandonment.

But a flow is incomplete without the content, so you have to...

Set up the email templates

The third step is to actually set up your emails that will be triggered by the automated flows. 

Of course, number one among all the tips is to create a sense of urgency in your abandoned cart emails. Remember, these customers have already shown an interest in your product by adding it to their cart. So all you need to do is give them a little nudge to seal the deal. You can do this by offering a discount code or by highlighting the benefits of the product. You can also try using images or video to show off the product in action. 

We have a great resource for cart abandonment templates and tips as well as browse abandonment email templates and tips. Dig in to get inspired!

Don't make it difficult

The fourth and final step is to make it easy for the customer to complete their purchase. This means including a direct link back to the product page in your email and making sure that the checkout process on your site is quick and easy. You also want to make sure that there are no roadblocks along the way that could cause the customer to abandon their cart again. By following these simple steps, you can increase sales and recapture lost revenue with ease!

To unlock the vast segment of consumers that you have yet to identify and capture (ie: cart and browse abandoners, work with retention marketing professionals. It’s less expensive than you may think, and can bring anywhere from 20-40x ROI. specializes in retention marketing and e-commerce solutions, including cart abandonment and re-engaging potentially lost customers. 

Our dashboard features a user-friendly interface to easily connect to any email marketing application in under a minute. Retention’s integrations automatically update and suppress contacts daily.

We can help you reclaim up to ten times more abandonment revenue by leveraging industry-leading Identity Resolution technology. Allowing you to engage personalized flows to a vast new network of interested prospects, all while building that valuable first-party dataset. 

Scale up your abandonment flows and improve your retention marketing strategy. Get in touch with today to find out how we can help.


Abandoned carts are inevitable if you run an e-commerce business. But with a few simple tweaks to your email automation flows, you can increase sales and recapture lost revenue.

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