The Holiday Season is a big time of year in the ecommerce calendar. Deloitte has projected that ecommerce sales will total between $278 billion and $284 billion between November and January. Don’t let the opportunity to capitalize on this slip through your fingers. Let’s take a look at some Holiday Season ecommerce best practices and how R! can help optimize your ecommerce business heading into the holiday season.
Holiday Gift Ideas
The holiday gift buying rush is now in full swing with many racking their brains about what to get for friends and family and trying to avoid having to do any last minute shopping the night before.
This is the perfect opportunity to set up multi-touch campaigns for curated holiday gift ideas.
- Hanukkah is soon, do you have everyone covered?
- Gift guides for family members
- Gift collections (Think "12 Days of Christmas")
- Co-branded gift guides with a partner company
Ensure that you set up your Retention.com email flows to reflect the kind of offerings you have. If you’re giving certain discounts or promotions for certain holidays, if there’s a site wide sale, make sure that the flows you have in your Retention.com account mirror these new deals and you’re not giving the same old discounts you have for other points in the year.
Shipping Deadline Reminder
As the holiday approaches, there's a surge in urgency among shoppers to complete their purchases before shipping deadlines. Using Retention.com’s cart abandonment feature can help in segmenting customers who've abandoned carts close to critical shipping deadlines. This allows for targeted reminders through email campaigns, emphasizing the urgency and offering shipping incentives to prompt customers to finalize their purchases.
Retention.com's features enable businesses to time their communication effectively, reminding customers of looming deadlines and driving them back to complete their purchases, especially during crucial periods like the last days before shipping cut-offs.
Gift Card Offer
At a certain point it’s likely too late for your customers to buy anything and have it arrive before Christmas Day but that doesn’t mean you can’t still make sales. Some customers might have abandoned their carts due to uncertainties or indecisiveness about gifts arriving on time. Retention.com can help identify these potential customers and enable you to target them with reminders about the availability of gift cards or vouchers. These reminders can serve as an alternative solution for last-minute shoppers or those unsure about specific gifts.
Post Christmas/Boxing day
After Christmas, there's a window for post-holiday sales that you’ll surely want to capitalize on. Retention.com can assist in segmenting customers who abandoned carts before or during the holiday period. This segmentation will allow you to craft personalized email flows offering post-Christmas discounts or exclusive offers, encouraging customers to return and make purchases.
Conclusion
As we brace for the holiday season, utilizing Retention.com throughout the holiday season enables businesses to identify, and re-engage potential customers who have abandoned their carts at various stages, even if they haven't filled out a form on your eCommerce site. This approach helps in maximizing sales opportunities during the critical holiday period by strategically re-engaging with customers and offering tailored incentives or reminders to complete their purchases.