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In a somewhat basic but general explanation, qualified traffic is the type of traffic that produces tangible business results. While the definition of “qualified traffic” varies from company to company and industry to industry, across companies and industries it is the type of traffic that has the potential to produce ROI from your marketing efforts.
Since the definition of “qualified traffic” will vary by industry, company, and business objectives, the best place to start is to know what qualified looks like for you. What does the typical buying journey to find your product or service look like? Knowing your buyer journey will help reveal the types of keywords, questions, and intent qualified traffic uses when searching for your solutions.
It is important to understand how to measure whether or not traffic is qualified. With the help of analytics software like Google Analytics, you can gain metrics important to qualifying traffic during the three stages: Visitor, Lead, and Customer. Using these metrics, you can calculate the following:
Targeting your best users by using Retention.com' Identity Resolution alongside your current marketing is one of the best ways to reduce wasted marketing spend! Segmentation doesn't have to be complex. They don’t have to include multiple criteria, either. They can be very simple and straightforward:
You can always get more advanced with how you segment, but segments allow you to identify strengths, weaknesses, and patterns, find reliable revenue sources, and provide the guidelines to improve where you’re falling short. Anything you can do to better understand your audience behavior and acquisition is time well spent.