"Retention juices our marketing spend by helping us identify existing email subscribers and high-potential site visitors. We did the hard work of getting these potential customers to our site, and Retention helps us funnel more people through our email customer journey."
Rachel ChenDirector of Strategy & Marketing, Tumble
About The Brand
Tumble sells washable rugs designed for people with pets, kids, and full lives. Their mission is simple: make beautiful home decor practical enough for real life.
By combining style with machine-washable durability, Tumble has built a loyal following among busy families and pet owners who want a great-looking home without the stress of spills and stains.
Bring on the Challenge
Tumble wasn't struggling with a specific problem before onboarding with Retention.com. Instead, they saw an opportunity: if they were already spending marketing dollars to drive traffic to their site, they wanted to maximize the conversion rate of every visitor.
Their goal was to identify more site visitors and leads so they could serve them relevant email touchpoints and increase overall conversion.
Retention.com to the Rescue
Tumble learned about Retention.com through recommendations from thought leaders in the DTC ecommerce space. The appeal was clear — a set-it-and-forget-it way to increase marketing efficiency without adding heavy operational lift.
They implemented both Reclaim and Grow, creating duplicate Abandon Browse, Abandon Cart, and Abandon Checkout flows specifically for Reclaim profiles. They also began sending campaigns to Grow leads, folding them into engaged segments over time.
The Strategy
Tumble's approach was measured and deliberate. Working closely with Retention.com, they rolled out the new flows gradually to manage deliverability risk and ensure strong sender reputation.
The combination of automated abandon flows for Reclaim profiles and campaign sends to Grow leads allowed Tumble to engage both identified subscribers and high-intent anonymous visitors across the customer journey.
The Results
Tumble saw strong performance from both Reclaim and Grow, with results that justified the investment quickly:
- In the last 30 days, Retention.com comprised 19% of Tumble's Abandon (browse, cart, and checkout) flow revenue
- Grow leads generated $3-4 per lead against a cost of roughly $0.08 per lead
- Open rates and click rates on campaigns were similar for Retention and non-Retention segments
- Deliverability remained strong thanks to a gradual, guided rollout
Overcoming Hesitations
Tumble had some initial concerns about maintaining strong deliverability metrics. With Retention.com's guidance, they were able to roll out the flows in a measured way that managed risk while still capturing significant incremental revenue.