"Retention has been a home run for us from the get-go. It has played a pivotal role in our early success as a brand. It has helped us grow our email lists substantially and continues to drive revenue."
Mike GillilandDirector of Ecommerce, Montana Knife Company
About The Brand
Montana Knife Company's mission is to embody the best in American craftsmanship, the American worker & the American dream. For over 30 years, Master Bladesmith Josh Smith has committed to building knives that last generations.
Today, MKC stands for more than just tools — it represents a movement to bring quality American manufacturing back home, while honoring veterans, preserving the outdoors, and making heirloom-quality knives accessible to all.
Bring on the Challenge
As a fast-growing DTC brand with highly sought-after, limited-inventory drops, MKC had no trouble driving traffic — but converting that traffic when products were out of stock was a different story. They knew there was untapped value in their site visitors.
- Acquire more customer emails
- Turn missed traffic into future customers
- Maximize retention and grow LTV from day one
Retention.com to the Rescue
Montana Knife Company found Retention.com through a marketing podcast and quickly added it to their eCommerce stack. Within the first month, they launched both Reclaim and Growth, integrating the tools into key flows via Klaviyo and SMS.
- Welcome flows for unknown visitors
- Segmented retargeting and abandonment flows
- Building new audience segments for ongoing campaigns
The Results
MKC saw an immediate lift in ROI within the first month of going live — and the growth hasn't stopped.
- $2.5M+ in revenue generated through Retention.com
- 34.6x lifetime ROI
- 670,000+ new contacts added to email lists
"Retention has been a homerun for us from the get-go. It's played a pivotal role in our early success as a brand. Jules and the team have been amazing partners, constantly helping us refine, strategize, and keep our retention stack firing on all cylinders."
