"Retention helped us take our email marketing to the next level. Through increased contact capture and extra flows, we’re seeing better results than ever."
BradGeneral Manager, Grill Rescue
About The Brand
Grill Rescue offers premium, firefighter-founded outdoor products designed for safety, durability, and performance. Its flagship item is a bristle-free grill brush that eliminates the dangers of traditional wire bristles, alongside a growing lineup of outdoor essentials including grill gloves, tumblers, and the innovative Forever Sponge.
The brand’s mission is to make outdoor cooking and living safer and more enjoyable through thoughtfully designed products customers can trust. Founded by a firefighter, safety and reliability are at the heart of everything Grill Rescue does.
Bring on the Challenge
Grill Rescue was driving strong traffic to its site, but too many shoppers were leaving without subscribing to email. The team wanted to turn more of those visitors into email recipients and build a highly profitable email marketing channel — without relying on expensive paid acquisition alone.
They needed an affordable, organic way to grow their email list and a strategy to quickly monetize new subscribers through automated flows.
Retention.com to the Rescue
After discovering Retention.com on Google, Grill Rescue was drawn to the idea of growing its email list organically at an affordable price. The team implemented Retention.com’s email capture and triggered flows to convert anonymous site traffic into engaged subscribers.
New contacts were entered into welcome and cart abandonment flows, giving shoppers timely, relevant messages that turned interest into revenue.
The Results
The impact was almost immediate. As new sign-ups entered flows and the email list grew, Grill Rescue saw a fast, sustained lift in performance:
- 10x return within the first month
- $30-60k increase in overall email revenue per month, with higher peaks during seasonality
- 3-5k new contacts added per day during peak season
- Immediate list growth and stronger flow performance from day one
Overcoming Hesitations
The Grill Rescue team wasn’t sure if Retention.com was all hype or the real deal. After a few weeks of seeing new subscribers enter flows and revenue climb, the results turned them into believers.