Corkcicle

About The Brand

At Corkcicle we create innovative, modern, stylish Drinkware, Coolers, and Accessories designed to achieve the best of every sip. As we grow, our mission remains the same — elevate the moments that matter.

Bring on the Challenge

Corkcicle was limited in how many emails they could acquire each day. They wanted to continue growing their email list and engaging consumers through triggered and campaign emails, but they were not willing to risk deliverability issues.

Retention.com to the Rescue

Corkcicle was working with a different partner to acquire emails from users they could not target themselves, and heard that Retention.com could do the same thing even better. The Grow IQ high-intent model was exactly what they were willing to test.

Corkcicle uses Reclaim, Grow, and Grow IQ. Grow IQ leads — net new leads with high-intent signals like multiple product views, adding to cart, or abandoning checkout — were sent higher-converting, tailored abandonment emails as their first touchpoint before any additional marketing campaigns.

The Results

All of Corkcicle's tests with Retention.com have been successful, with strong incremental revenue and no deliverability impact:

• 80% increase in Grow revenue between the month prior and the test month
• +$8,550 net new Grow IQ revenue added
• 2.8x ROI for the month — a 154% ROI increase with Grow IQ added to regular Grow (from 1.1x to 2.8x)
• 42.5% ROI increase (4x to 5.7x) by adding Grow IQ to Grow and Reclaim
• AOV lead quality on par with 30-day engaged house list AOV ($72 vs $76)
• No deliverability impact

Overcoming Hesitations

Corkcicle had no hesitations about testing Grow IQ. Everything has been really easy and the Retention.com team has been great about pulling and sharing data.