"Retention.com has fundamentally changed the way we approach list growth and retargeting. Grow has helped us capture and engage with high-intent visitors we would have otherwise missed — fueling both our email performance and improving match rates across Meta. It's become a key part of our acquisition and retention strategy."
Ryan CutinoDirector of Performance Marketing, Aetrex
About The Brand
Aetrex at its core is a technology company, revolutionizing the way people measure their foot size and choose to move through the world. With thousands of unique data points from millions of foot scans around foot size, shape and pressure points, Aetrex builds supportive, comfort-driven footwear and orthotic insoles.
Whether it's through better-fitting insoles or supportive shoes, Aetrex's mission is to help customers move with less pain and more confidence — one step at a time.
Bring on the Challenge
Like most performance marketers, Aetrex was driving a lot of qualified traffic to their website — but losing visibility on a large portion of it. They knew people were interested, but if those visitors didn't opt in, they were essentially gone.
It felt like they were leaving a lot of opportunity (and data) on the table. With paid media costs rising and attribution getting harder, Aetrex needed a way to make their traffic more valuable and improve campaign efficiency across channels.
Retention.com to the Rescue
Aetrex discovered Retention.com at a trade conference and was drawn to the idea of reclaiming high-intent traffic and turning it into a usable asset — like an email list.
Their primary goal was to increase revenue and retention by expanding their email list. A secondary goal was improving match rates and audience targeting across platforms like Meta, which Retention.com allows them to connect directly into.
Aetrex integrated Retention.com leads directly into their automated email flows — including welcome series, abandoned browse, and personalized product recommendation flows. By treating Retention.com leads as high-intent, upper funnel segments, they were able to quickly monetize that traffic while also nurturing long-term retention.
The Results
Aetrex uses both Reclaim and Grow products, but has seen a bigger impact from the Grow product. The results came quickly:
- $150k in incremental revenue driven in Q1 alone
- 24x ROI on their Retention.com investment
- Improved email performance through expanded, high-intent lists
- Better match rates and audience targeting across Meta
Overcoming Hesitations
Aetrex was initially hesitant about how the data was collected and whether it would align with their brand's standards around privacy and transparency. After diving deeper into how Retention.com handles compliance — and seeing how many reputable brands were already using it successfully — they felt confident moving forward.