"We've found Audience Expansion to be a great option for bringing in a large volume of emails efficiently. Even though these users aren't familiar with our brand initially, we've been able to convert enough into engaged subscribers and customers to make it a strong ROI-positive channel for us."
JP RobinsonAcquisition Marketing Manager, Brad's Deals
About The Brand
Brad's Deals is a consumer advocacy platform dedicated to helping shoppers find the best deals across the internet. Rather than selling products directly, the brand curates and surfaces top offers, connecting its audience to trusted retail partners.
At its core, Brad's Deals is powered by real people, experts who scour the web daily to deliver high-quality savings opportunities to their audience. Their business model relies on driving engaged subscribers who click through to partner retailers and ultimately convert into purchases.
Bring on the Challenge
Brad's Deals was focused on scaling its acquisition engine, specifically increasing the number of Activated Subscribers (users who actively engage and click through to partner offers).
However, they faced two key challenges:
- Finding cost-effective ways to scale subscriber volume without sacrificing quality
- Diversifying acquisition channels to reduce reliance on any single partner
Retention.com to the Rescue
Brad's Deals partnered with Retention.com to test new acquisition channels through Audience Expansion and Grow.
Their approach was straightforward but effective:
- Integrated new emails into existing welcome flows
- Leveraged deal personalization to drive early engagement
- Treated Retention.com emails similarly to other acquisition sources, ensuring consistency in onboarding
The Results
Retention.com quickly became a reliable, scalable acquisition partner for Brad's Deals.
- 1.5M+ leads collected in the first 12 months
- High and efficient ROI
"Like with any high-volume/low unit-cost lead source, we weren't sure how many of these users would be valuable and engaged. So early on we were cautious about volume and monitored performance closely. It became clear after the first month or so that we were getting very good results at a cost-effective rate. ROI is very high/efficient."
