In their pursuit to enhance marketing output, the company embarked on a mission to broaden their audience and expand their email marketing list.
Their objective was to identify potential customers who had shown interest in their website but hadn't made a purchase, referred to as "warm" leads. By successfully re-targeting these leads, their aim was to foster renewed engagement and generate additional business opportunities.
The company seamlessly integrated Retention.com's Grow and Reclaim tools with their ESP, Klaviyo.
This integration allowed them to establish customized triggers and flows specifically tailored to customers identified through the Retention.com platform. Employing a well-structured 3-step outreach flow, they effectively nurtured customer relationships and enticed conversions by offering enticing incentives along the way.
Retention has been an amazing partner for The Porch Swing Company. Not only have we been able to identify and target tens of thousands of new customers, but we've also driven significant revenue for the business that would have otherwise been a missed opportunity. We are beyond thrilled that we've been able to integrate Retention into our larger marketing efforts and look forward to continue working together.
Within the first 90 days of implementing Retention.com, the business identified over 15k contacts and drove $134k in incremental revenue. The program continues to exceed expectations with a 75x ROI.