"What started out as an endeavour to grow my email list size has blossomed into a suite of new tools to utilize both for email marketing as well as Meta retargeting and most importantly, prospecting."
Chuck MelberMarketing Director, Nomad Goods
About The Brand
Nomad Goods is a well known manufacturer of rugged and premium accessories for the Apple ecosystem. From their Leather iPhone Cases and Apple Watch Bands, to their MagSafe chargers they cover the full breadth of gear that every Apple user needs.
Bring on the Challenge
At 11 years old, Nomad Goods is primarily a direct-to-consumer brand that relies heavily on digital advertising. After iOS14 privacy constraints they've sought to diversify their marketing footprint.
- Email list growth
- Owned Audience growth
- Better audience targeting across different platforms
Retention.com to the Rescue
During month one, Nomad Goods turned on Retention.com's Meta Persistent Audience for retargeting and the lookalike for prospecting audience build. During month two, identical ad campaigns were deployed to both audiences.
- Cloned existing campaigns & creatives
- Used segmentation to exclude the Meta pixel audience and include the R! Custom audience
- Created a Meta Lookalike audience using the R! Meta Persistent Audience
- Deployed cloned campaigns to both audiences
The Results
Across the board, Nomad Goods saw remarkable returns, incredible ROI, and revenue increase using Retention.com Grow and Meta Persistent Audiences.
- Retargeting — 110% higher ROAS, R! Audience vs Meta pixel audience
- Retargeting — 103% higher CTR, R! Audience vs Meta pixel audience
- Prospecting — 52% higher ROAS, R! Lookalike vs. Meta prospecting
- Retargeting — 45% lower cost per purchase vs Meta pixel audience