Mud/Wtr
How Retention.com helped MUD/WTR drive $100k+ in incremental revenue (missed by Klaviyo + Elevar)
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MUDWTR is a beneficial mushroom blend consisting of 100% organic ingredients and ayurvedic herbs. With just a fraction of the caffeine found in coffee, you get energy, focus and immune support without the jitters, brain fog or poor sleep. Founded in 2020, MUD\WTR is on a mission to encourage people to re-think their morning rituals.
They're not against coffee, they just think this is a new and improved formula for focus and productivity with better sleep.
The result: you, but superhuman.
The MUD/WTR team was looking for a tool to engage potential customers who landed on their site but didn’t convert — either by capturing their email or nurturing them further down the funnel. They were also looking for ways to improve their abandon (browse, cart, checkout) email flow performance.
Their challenges were:
- Growing their email list and converting leads to subscribers to drive more revenue from paid traffic
- Increase revenue for the brand
- Improve efficiencies with abandon flows and drive more revenue from existing profiles
- Increase ROAS from retention flows
The MUD/WTR team was drawn to the idea of Retention.com because of simple, straightforward integrations and the ability to capture more traffic with Retention.com’s Grow product. They were also excited to target more of their existing customers through abandonment flows with Retention.com’s Reclaim tool.
They put Retention.com to the test and copied their existing abandonment flows into new Reclaim flows. No other changes to email, creative or setup were made.
We used the Reclaim feature, which captures abandonment events that are being missed by both Klaviyo and Elevar. Retention.com drove incremental revenue that would be missed otherwise.
The brand generated $100K+ total incremental revenue (Klaviyo + Postscript attribution) across three abandonment flows
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