"We used the Reclaim feature, which captures abandonment events that are being missed by both Klaviyo and Elevar. Retention.com drove incremental revenue that would be missed otherwise."
Niva SingerDirector of Digital Product
About The Brand
MUD\WTR is a beneficial mushroom blend consisting of 100% organic ingredients and ayurvedic herbs. With just a fraction of the caffeine found in coffee, you get energy, focus and immune support without the jitters, brain fog or poor sleep.
Founded in 2020, MUD\WTR is on a mission to encourage people to re-think their morning rituals. They're not against coffee, they just think this is a new and improved formula for focus and productivity with better sleep.
Bring on the Challenge
The MUD\WTR team was looking for a tool to engage potential customers who landed on their site but didn't convert — either by capturing their email or nurturing them further down the funnel.
- Growing their email list and converting emails to subscribers to drive more revenue from paid traffic
- Increase revenue for the brand
- Improve efficiencies with abandon flows and drive more revenue from existing profiles
- Increase ROAS from retention flows
Retention.com to the Rescue
The MUD\WTR team was drawn to Retention.com because of simple, straightforward integrations and the ability to capture more traffic with Retention.com's Grow product. They were also excited to target more of their existing customers through abandonment flows with Retention.com's Reclaim tool.
They put Retention.com to the test and copied their existing abandonment flows into new Reclaim flows. No other changes to email, creative or setup were made.
The Results
The brand generated $100K+ total incremental revenue (Klaviyo + Postscript attribution) across three abandonment flows.