tentree was looking to grow abandonment revenue by scaling their send volume for Cart, Product, and Category Abandonment Email messages.
tentree had one major priority when they started working with Retention.com:
Grow abandonment revenues.
tentree went through the onboarding process for Reclaim, and was up and running within 24 hours.
The onboarding process consisted of the following:
- Installing the Retention.com javascript
- Setting up the appropriate logic for Retention.com events
- Turning on the campaign
Campaign setup was easy. Tentree set their Retention.com flow journey to match their standard abandonment flows, and once they were ready in their ESP, they simply turned on Retention.com Reclaim and let it run.
The campaigns used browse abandonment, product abandonment, and cart abandonment identifiers to trigger targeted, one-to-one messaging to highly engaged prospects, with personalized emails straight to their inbox.
We've seen excellent results from the Reclaim product after the first 30 days and are already seeing a strong return on investment. Setting up the integration was seamless and the Retention team has provided excellent support at every step of the process.
Within 30 days of working with Retention.com, tentree has seen a lift in average monthly abandon journey sends of 35% and a lift in average monthly revenue of 48%.
Retention.com Reclaim has delivered a 13x ROI, and rapidly increased the rate at which tentree has been growing its 1st-party database.
