Petite Keep
How Petite Keep saw an incremental lift of $415k in revenue and 45x ROI with Retention.com
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Petite Keep specializes in beautifully crafted, customizable Keepsake Trunks designed to preserve life’s most cherished memories. Crafted with pride in Missouri, our Trunks are hand assembled by a team of skilled artisans.
Petite Keep’s mission is to reimagine keepsakes through modern personalization, curated aesthetic, and intentional design.
Petite Keep's email list wasn’t growing as fast as they'd like it to. They knew that they were missing out on browsers who weren’t ready to purchase yet (due to life stage), and wanted to continue to market to them.
Retention.com gave Petite Keep the ability to reach users who they weren't able to before and educate them on their products. They were excited to grow and clean their lists. They wanted to see a healthy ROI and significant list growth.
They started in July, with the intent of capitalizing on some upcoming collaborations with the goal of capturing site-visitors from new eyes on the brand.
Thanks to Retention.com, we’ve been able to amplify the impact of our brand partnerships by efficiently capturing leads and nurturing them into long-term customers.
They integrated their new retention contacts into campaigns focused on brand education. Their Meta audience integration positively contributed to their retargeting efforts, and resulted in a performance lift. Petite Keep saw an incremental lift of $415k in revenue and 45x ROI!
They weren't initially convinced the quality of the contacts collected would be valuable to the brand, and was concerned our open rate would drop. However, open rates actually improved, and the GROW audience proved to be a valuable customer group, leading to significant revenue.
Lydia says "All of the solutions have been positive for the brand, but the biggest impact has been the revenue from new contacts (GROW), as well as our overall list growth. Our Meta Audience has also improved our retargeting strategies on that platform."
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