Petite Keep

About The Brand

Petite Keep specializes in beautifully crafted, customizable Keepsake Trunks designed to preserve life’s most cherished memories. Crafted with pride in Missouri, each trunk is hand assembled by a team of skilled artisans. The brand’s mission is to reimagine keepsakes through modern personalization, curated aesthetic, and intentional design.

Bring on the Challenge

Petite Keep’s email list wasn’t growing as fast as the team wanted. They knew they were missing out on browsers who weren’t ready to purchase yet — often due to life stage — and wanted to continue marketing to them until the moment was right.

Retention.com to the Rescue

Lydia Dixon had seen Retention.com work at a former employer, so she knew the platform could help Petite Keep reach users who hadn’t signed up for marketing and educate them on the product. The team started in July with the goal of capturing site visitors from upcoming collaborations and new eyes on the brand.

They integrated new Retention contacts into brand-education campaigns, used the Meta audience integration to improve retargeting, and leaned on Grow to convert anonymous browsers into a valuable customer group.

The Results

Every Retention.com solution delivered positive results, with Grow and Meta Audiences standing out as the biggest growth levers:

• 45x ROI per Retention.com platform reporting
• The biggest impact came from revenue from new contacts (GROW) and overall list growth
• Meta Audience integration improved retargeting performance
• Open rates improved, not declined, after adding Retention contacts
• The GROW audience proved to be a valuable, revenue-driving customer group

Overcoming Hesitations

Lydia was initially concerned that the quality of collected contacts wouldn’t be valuable and that open rates might drop. Instead, open rates improved and the GROW audience became a significant revenue driver — turning a test into a core part of Petite Keep’s growth strategy.