Kin Euphorics’ priority was to reactivate a significant portion of their dormant list of 2 million contacts.
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Kin Euphorics had two priorities when they started working with Retention.com:
- Reactivate dormant email addresses
- Unlock a new growth channel with a positive ROI
Kin Euphorics uploaded their dormant list into Retention.com, and triggered a real-time reactivation flow in Klaviyo from Retention.com Reactivate.
The setup was easy. Dormant subscribers were sent a three-part reactivation flow, triggered by a live open event. Once a subscriber opened, they were moved back into Kin’s active segment.
Once the campaign was set up, the work was done.
Both sides planned on a 90-day waiting period to assess ROI and overall performance.
We have over 2 million dormant emails that we weren’t mailing. Retention.com Reactivate has helped us recapture a significant portion of that list, recovering those contacts at around 5% of the cost of acquiring new ones. The open rates are staggering.
11x ROI, a rapidly shrinking dormant email list, and a new acquisition channel.
Three months into the partnership, Retention.com Reactivate has delivered an 11x ROI. The effort was so successful that Kin Euphorics considers Reactivate a new acquisition channel.
“We love Retention.com! It’s helped us with two of our major initiatives for 2022: reactivating dormant emails and unlocking a new acquisition channel. We look forward to a long partnership ahead!”
– Jenay Nelson, Ecommerce & Digital Strategy, Kin Euphorics
