Dreamiere

About The Brand

Dreamiere is a growing ecommerce brand specializing in stylish, comfortable sleepwear. Built around the idea that rest should feel as good as it looks, Dreamiere has cultivated a loyal customer base through quality products and thoughtful marketing.

As their email list grew, so did a familiar challenge: a portion of their carefully built audience had gone quiet, creating both a missed revenue opportunity and a potential risk to deliverability.

Bring on the Challenge

Over time, a meaningful segment of Dreamiere's email list stopped engaging. This list decay created several problems: lower overall engagement rates, a risk to sender reputation and deliverability, and the possibility that dormant contacts could turn into spam traps or contribute to blacklisting.

With the knowledge that acquiring a new customer is significantly more expensive than re-engaging an existing one, Dreamiere wanted a safe, data-driven way to revive inactive subscribers without putting their active audience at risk.

Retention.com to the Rescue

Dreamiere turned to AutoReactivate, Retention.com's advanced email re-engagement solution. AutoReactivate leverages over 1.6 billion email activity signals daily, cross-referencing brands' dormant contacts with real-time open and click activity across an extensive publisher network.

This allowed Dreamiere to identify recently active users who had gone dormant on their own list, avoid sending to known spam traps, and focus their winback efforts on a high-intent audience.

The Strategy

Dreamiere's content strategist, Nicole, built winback campaigns around compelling subject lines and strong offers designed to recapture attention. Winning subject lines included:

• The SURPRISE OFFER you didn't know you NEEDED!
• Special Offer: Your Free Item Enclosed!
• Please Come Back! Here's Your Exclusive Offer

Tested Offers

To maximize winback performance, Dreamiere tested a variety of incentives including dollar-off total discounts, BOGO (Buy One, Get One Free), and no-minimum discounts.

The Results

Typical winback campaigns see open rates of 5% or less. Dreamiere's AutoReactivate-powered campaign outperformed expectations:

• 59,410 total emails delivered
• 8,050 dormant contacts recovered (openers + clickers), a 13% engagement rate
• 12% average open rate — more than double the industry average
• Reduced deliverability risk by avoiding spam traps and inactive addresses

Key Takeaway

By leveraging real-time email activity data, Dreamiere successfully re-engaged over 8,000 dormant contacts without compromising deliverability. Those subscribers are now active again and can be included in future campaigns, driving long-term revenue growth.

For brands struggling with email list decay, AutoReactivate provides a low-risk, high-reward way to turn dormant emails back into engaged customers.