Dreamiere
By leveraging AutoReactivate’s real-time email activity data, Dreamiere successfully re-engaged over 8,000 dormant contacts—without compromising deliverability.
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Dreamiere is a growing eCommerce brand specializing in stylish, comfortable sleepwear. Their mission is to create the perfect combo of style and comfort, with a dedication to providing only the softest, most cuddle-worthy fabrics.
Like most brands, Dreamiere faced a common but significant challenge in email marketing: how to safely re-engage dormant email contacts.
Over time, a portion of their carefully built email list had stopped engaging. This created multiple problems:
- Lower email engagement rates
- A risk of damaging overall sender reputation and deliverability
- The possibility of dormant contacts turning into spam traps, which could result in blacklisting
Given that acquiring a new customer is 5x more expensive than selling to an existing one, Dreamiere wanted to find a way to safely re-engage dormant contacts without jeopardizing their active subscriber base.
Dreamiere set up automated flows triggered by AutoReactivate’s highly actionable segments to drive engagement for profiles that hadn’t been recently active with the brand: not opening, clicking, or placing orders.
The target audience was subscribers who had received at least 3 emails in the last 4 months but hadn’t visited the website, clicked, or purchased.
Automated flows were created using compelling offers and subject lines to target contacts with an AutoReactivate signal within the last 60 days.
By leveraging AutoReactivate’s real-time email activity data, Dreamiere successfully re-engaged over 8,000 dormant contacts—without compromising deliverability. These subscribers are now active once again, meaning they can be included in future campaigns, driving long-term revenue growth.
Dreamiere recouped over 8,000 dormant emails back to their engaged list after sending automated, incentivized emails to drive engagement.
Nicole used compelling subject lines and offers to incentivize these unengaged contacts to open and click.
By leveraging AutoReactivate’s email activity data, Dreamiere successfully re-engaged over 8,000 dormant contacts (13% of their dormant segment)—without compromising deliverability. These subscribers are now active once again, meaning they can be included in future campaigns and drive long-term revenue growth.
Learn more about how AutoReactivate can help your brand safely re-engage lost subscribers.
These are the winning subject lines and offers that Nicole used to win back inactive subscribers:
Winning Subject Lines:
The SURPRISE OFFER you didn’t know you NEEDED! 😱
Special Offer: Your Free Item Enclosed!✨
Please Come Back! Here’s Your Exclusive Offer
Nicole’s insight: “Having great creatives, higher offers than customers are used to seeing from the brand, paired with enticing subject lines are key.”
Tested Offers:
Dollar-off total discount
BOGO (Buy One, Get One Free)
No-minimum discount
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