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BraceAbility is an online retailer of orthopedic medical braces that provides comfortable, accessible, reliable solutions allowing people to lead active, happy, and enjoyable lives.
The brand saw only a small percentage of website traffic making it onto a mailing list which was a huge missed opportunity for them. A new hire who joined the marketing team had used Retention at a prior company and saw success with growing the list quickly, and recommended Grow and Reclaim to the BraceAbility team.
BraceAbility had no specific goal when starting out--they simply wanted to see if we could get any noticeable difference in list subscriptions--and it worked. Retention almost doubled their list in the first month!
Kramer says, “On our initial onboarding call, the Retention team told us that they would make it easy on our end and that was an understatement. They handled everything! We have regularly scheduled calls where we hear new flow ideas, optimization strategies, and new tools.”
Both Reclaim and Grow have been hugely successful. The combination has grown our flow and campaign conversions by over 30%.
BraceAbility came to Retention mainly to use Grow to help boost their low list subscription conversion rate, but knew that Reclaim would also be promising. It turns out that Reclaim has proven to be their most beneficial Retention tool. The combination has increased their flow and campaign conversions by over 30%! Both Reclaim and Grow have been hugely successful.
“Mario helped us add additional flows to capture a ton of missed customers,” says Kramer. “He also went above and beyond to help guide us on creating optimized segmentation for our campaigns. The results speak for themselves, we’ve grown our lists by 30% and seen over a 6X return on spend!”
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