BraceAbility

About The Brand

BraceAbility is an online retailer of orthopedic medical braces, providing comfortable, accessible, and reliable solutions that help people lead active, happy, and enjoyable lives.

From knee and ankle braces to back supports and wrist splints, BraceAbility's mission centers on helping customers move with confidence and recover with comfort — making quality orthopedic care easy to access from home.

Bring on the Challenge

BraceAbility was attracting significant website traffic, but only a small percentage of those visitors were making it onto their mailing list. The team knew they were missing opportunities to re-engage shoppers who had already shown interest in their products.

With a lean marketing team and a desire to improve email performance, they needed a solution that could help them identify more high-intent visitors and turn that traffic into a durable, revenue-driving email asset.

Retention.com to the Rescue

A new marketing hire joined BraceAbility with first-hand experience using Retention.com at a previous company. They had seen success growing the send list quickly and recommended bringing the platform on board.

BraceAbility initially came to Retention.com for the Grow tool, hoping to improve their low list-subscription conversion rate. While Grow delivered strong results, Reclaim quickly emerged as the most beneficial product for their business. With support from their Retention.com strategist, Mario, the team added new email flows and built optimized segmentation to capture missed customers and improve campaign performance.

The Results

The combination of Reclaim and Grow has been hugely successful for BraceAbility, growing flow and campaign conversions by over 30%.

Through Mario's guidance, BraceAbility also saw dramatic improvements in deliverability and open rates. The numbers tell the story:

• $300k in incremental revenue in just under two years
• 6.1x ROI on their Retention.com investment
• 30% growth in email lists
• 30%+ improvement in flow and campaign conversions
• Dramatic improvements in deliverability and open rates

Overcoming Hesitations

Before signing up, BraceAbility had some initial concerns that the results wouldn't offset the cost. Hearing about the success their new team member had achieved with Retention.com at a previous company made the decision a no-brainer. The hands-on onboarding and ongoing strategic support quickly validated that confidence.