Spring is here, and it’s the perfect time to freshen up your Klaviyo account.
Now that Klaviyo’s prices have gone up, it’s a great time to make moves to polish your account not only for potential cost savings, but to keep your overall account health in check.
To help you get started, we’ve put together three easy ways to clean house:
Before suppressing unengaged profiles, see if you can win them back.
Identify profiles who haven’t been engaging with your brand using segmentation—then, target them with a re-engagement flows.
Want to know how many of your dormant users are active in their inbox and can be revived?
Check out AutoReactivate.
Identify and re-engage profiles that have stopped engaging with your content—but are still active in their inboxes.
Suppress inactive profiles to improve deliverability and/or reduce subscription costs by removing those that don’t contribute to positive engagement (opens, clicks, orders).
Depending on your goal, we have recommended strategies for creating segmentation to suppress profiles:
Once you identify the segment that has have no recent engagement you can further investigate this segment from 3rd party signals from Retention.com’s AutoReactivate. You can define a segment with no first-party signals and no third-party signals—resulting in a great segment to cut.
Step by Step guide for Using AutoReactivate to Suppress Profiles & Clean Your List.
We’ve found a way to identify misspelled and fake emails in your list.
Create a segment where contacts have never received an email—if they can receive email marketing because they’re subscribed, and have never opened an email, and have never placed an order, it’s likely that the inbox isn’t active. Once built, spot check the segment before suppressing to ensure there aren’t any valid emails worth keeping.
This is a quick and simple way to find email addresses that aren’t driving any value.
Want to learn more about AutoReactivate?
