Set up Reclaim for Add to Cart in Klaviyo

**If you are onboarding on or after Nov 1, 2023, use these instructions.**

This feature can identify abandoned cart contents for known, non-logged in customers. If you use this feature, we will send all of those Add to Cart events to you.

To use this feature, you must first ensure that you’re using the most recent version of our script on your website. You can find your script in your  account under Code Script > View Script. Click here for a link to all our tutorials on how to add the script to your site, in case you need a refresher.

If you're using our custom Shopify Integration app, the Add to Cart script will automatically be installed. For those not using this app, view the "On your website" section at the bottom.

Set up Add to Cart flow

Once you setup the custom Shopify Integration app and we've enabled the feature for you, you will see our additional unique identifier, CartSource: GE, as seen below in a contact profile in Klaviyo:

Additionally, you can see these events successfully passing through in your Retention.com account when you see the Added to Cart option populate under Event Details. This is an easy way to confirm that our events have been successfully implemented.

STEP 1

Copy your existing Add to Cart abandonment flow in Klaviyo (not Abandoned checkout or Product/browse abandonment!) and name it Reclaim Add to Cart. 

Edit the Trigger Filter to include Dimension where CartSource> Equals > GE and Save. If you're creating a new flow from scratch, use the Added to Cart event and use the same Trigger Filter specified in the previous sentence.

If you don't already have them, you should add flow filters to exclude anyone who has:

• Checkout Started > zero times > since starting this flow AND
• Placed Order > zero times > since starting this flow AND
• Has not been in this flow > in the last > 7 days AND
• Received Email > zero times > in the last > 7 days > where flow equals (existing add to cart flow) AND
• Placed Order > zero times > in the last > 1 day

Note: Add a filter to your existing Add to Cart/Abandoned Cart flow (non-Reclaim/Retention flow) to keep contacts in that flow from receiving Reclaim Add to Cart email, as well.

STEP 2

Extend the existing delay. For example, if your current Add to Cart delay is 15 minutes, set this delay for 30 minutes.

STEP 3

Modify your original abandoned cart flow to exclude any contacts with CartSource equals GE. This will be a Trigger Filter where the Dimension should be set to CartSource is not set:

STEP 4

Contact us at support[at]retention.com and request that we enable Add to Cart events for your account. If you're working with our onboarding team, this will already be enabled.

On your website

If you aren't using our custom Shopify Integration app, you will need to add our Add to Cart script to your site builder:

geq.addToCart(item);

Next, edit the snippet.

Snippet 1: For buttons without redirects

You should update your script from this:

<script type="text/javascript">
var _learnq = _learnq || [];
function addedToCart() {
  fetch(window.location.origin + '/cart.js')
  .then(res => res.clone().json().then(data => {
    var cart = {
      total_price: data.total_price/100,
      $value: data.total_price/100,
      total_discount: data.total_discount,
      original_total_price: data.original_total_price/100,
      items: data.items
    }
    if (item !== 'undefined') {
      cart = Object.assign(cart, item)
    }
    _learnq.push(['track', 'Added to Cart', cart])
  }))
} 
(function (ns, fetch) {
  ns.fetch = function() {
    const response = fetch.apply(this, arguments);
    response.then(res => {
      if ((window.location.origin + '/cart/add.js').includes(res.url)) {
        	addedToCart()
      }
    });
    return response
  }
}(window, window.fetch))
$(document).ajaxComplete(function(event, request, settings){
  if((typeof settings != "undefined") && settings.url == "/cart/add.js"){
      addedToCart()
  }
})

to this:

<script type="text/javascript">
var _learnq = _learnq || [];
function addedToCart() {
  fetch(window.location.origin + '/cart.js')
  .then(res => res.clone().json().then(data => {
    var cart = {
      total_price: data.total_price/100,
      $value: data.total_price/100,
      total_discount: data.total_discount,
      original_total_price: data.original_total_price/100,
      items: data.items
    }
    if (item !== 'undefined') {
      cart = Object.assign(cart, item)
    }
    _learnq.push(['track', 'Added to Cart', cart])
    geq.addToCart (item);
  }))
} 
(function (ns, fetch) {
  ns.fetch = function() {
    const response = fetch.apply(this, arguments);
    response.then(res => {
      if ((window.location.origin + '/cart/add.js').includes(res.url)) {
        	addedToCart()
      }
    });
    return response
  }
}(window, window.fetch))
$(document).ajaxComplete(function(event, request, settings){
  if((typeof settings != "undefined") && settings.url == "/cart/add.js"){
      addedToCart()
  }
})

Snippet 2: For buttons with redirects defined by a button ID

You should update your script from this:

<script type="text/javascript">
var _learnq = _learnq || [];
	document.getElementById("AddToCart").addEventListener('click',function (){
 		_learnq.push(['track', 'Added to Cart', item]);
	});</script>

to this:

<script type="text/javascript">
var _learnq = _learnq || [];
	document.getElementById("AddToCart").addEventListener('click',function (){
 		_learnq.push(['track', 'Added to Cart', item]);
geq.addToCart(item);
	});</script>

Snippet 3: For buttons with redirects defined by class notation

You should update your script from this:

<script type="text/javascript">
var _learnq = _learnq || [];
  var classname = document.getElementsByClassName("add-to-cart");
var addToCart = function() {
_learnq.push(['track', 'Added to Cart', item]);
}; for (var i = 0; i < classname.length; i++) {
classname[i].addEventListener('click', addToCart, false);
}
</script>

to this:

<script type="text/javascript">
var _learnq = _learnq || [];
  var classname = document.getElementsByClassName("add-to-cart");
var addToCart = function() {
_learnq.push(['track', 'Added to Cart', item]);
geq.addToCart(item);
}; for (var i = 0; i < classname.length; i++) {
classname[i].addEventListener('click', addToCart, false);
}
</script>