This feature can identify abandoned cart contents for both unknown, non-logged in users (Grow contacts) and known, non-logged in customers (emails in your Grow suppression list). If you use this feature, we will send all of those Add to Cart events to you.
NOTE: We must enable this feature for you. If you’ve not already spoken with someone on our team, please ensure you request that we enable this for you.
To use this feature, you must first ensure that you’re using the most recent version of our script on your website. You can find your script in your account under Code Script > View Script. Click here for a link to all our tutorials on how to add the script to your site, in case you need a refresher.
You also need a Drip integration set up. Click here for steps on how to set that up.
Note: If you're using our custom Shopify Integration app, the Add to Cart script will automatically be installed.
Inside of your site builder, add our Add to Cart script to fire when someone clicks to add an item to their cart:
geq.addToCart(item);
Next, edit the snippet.
Generic code for buttons defined by a button ID:
<script type="text/javascript">
document.getElementById("AddToCart").addEventListener('click',function (){
geq.addToCart(item)
});</script>Generic code for button defined by a class notation:
<script type="text/javascript">
document.getElementsByClassName("AddToCart").addEventListener('click',function (){
geq.addToCart(item)
});</script>1. Request a Test Event from your client success manager.
2. Go to Workflows in Drip, and click More Options > Duplicate the existing Abandoned Cart workflow.
3. Click Duplicate Workflow.
4. Name the workflow Add to Cart Reclaim. In the flow, click Trigger. Set this event trigger, and click Update Trigger.
Drip > Performed a custom event > Add to cart reclaim
5. Edit the Delay. If your existing Add to Cart flow delay is 30 minutes, for example, extend the delay to 45 minutes. Then, click Update Delay.
6. Click the Decision, and set these *filters. Then, click Update Decision.
Include people matching these filters
Purchase history > Person has > placed an order > at least once > in the last > 5 > days
AND
Automation Emails > Person > has received > [Existing Abandoned Cart email]
* Note: The number of days used in the flow criteria should be adjusted based on your business. For example, if daily purchases are common, you can use 1 or 2 days in the criteria. Or if repeat purchases happen once a month, 14 days might make more sense.
7. Yes contacts should Exit the flow, and No contacts should continue to your Add to Cart email campaign(s).
8. Toggle to On in the top-right corner so new contacts can enter the flow.
Once everything is properly set up, Add to Cart Reclaim events will appear in Drip.
1. Go to Analytics > Events.
2. Click the drop-down list, and choose Add to Cart Reclaim to view your events.
Additionally, you can see these events successfully passing through in your Retention.com account when you see the Added to cart option populate under Event Details. This is an easy way to confirm that our events have been successfully implemented.
Have questions? Message us on chat or email us at support[at]retention.com!