Work in Public Podcast #1: Retention.com Plans for 2023

Adam Robinson, Founder/CEO of Retention.com goes over the highlights of 2022 and plans for 2023.

2022 Highlights:

  • Crossed 1m ARR in lean form, 7 FTE, bootstrapped, 100% growth y-o-y, highly profitable
  • 2 “Ace” products Resolve and Reclaim
  • Massive image change: Retention.com
  • Leading with Reclaim
  • Telling the story of the three-sided ecosystem
  • Santosh Sharan joined us, changed the trajectory of everything

2023 Plans:

  • Key metrics – double revenue, 85% user retention, 2500 paying customers, 50 employees
  • Dramatically lower churn through sales and pricing
  • We have a 5% user churn, needs to be 1.5
  • Expand sales, customer success, customer support capacity
  • Focus on shopify plus space, create massive awareness
  • Includes a founder brand
  • Build out the data co-op
  • Figure out how to send outside of customers’ environments
  • Build out publisher business
  • Develop partner channels