4 Tips to Make Live Events A Success – WIP #22

I’m man enough to admit when I make mistakes. And did we ever make mistakes at live events and tradeshows in 2022. In fact, we sucked.

I had tremendous anxiety at these events because I knew we weren’t doing what we should have been doing.

Here’s 4 things I learned that will make live events a success:

“If you build it, they will come.” That is complete and utter nonsense. If you’re not hustling, you’re not trying hard enough.

Company Branding – This is a waste of time and money. Spending 50k on lanyards is no match for hustling and networking.

Business is done BEFORE the show. Line up your meetings BEFORE you get there instead of hoping to find them at the event.

Check out the smaller events around the show. Meeting people at cocktail parties was much more beneficial than spending all our time at the main event.

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