EPIC Fail: The Publisher Experiment – WIP #26

I love being able to share success stories and big wins. 🙌

But if I’m truly going to Work In Public, it’s equally important to talk about the EPIC failures. And more recently, I had one! 💀

After reading Alex Hermozi’s $100M Offers book, I thought I had come up with the greatest offer of all time, which I specifically built for publishers.

The idea was to help publishers exponentially grow their email list and provide a deliverability guarantee. 📈

We were pumped. We built a team around the idea. Everything was destined to succeed.

Until it flopped!

So, what went wrong?

I’m reporting on the failure in this episode of Work In Public 👇

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