The Best Startup Book EVER – WIP #15

I’ve referenced this book twice in the same week.

I’m talking about my favorite book on startup companies called, The Four Steps to the Epiphany. 📖

Why is it my favorite book for startups? The most successful entrepreneurs that I know have followed the product development model in this book without even knowing it! 🤪

Here’s why you need to read this book…

✅ If you’re starting a company, it helps to instill discipline that is NOT intuitive.

✅ Most people have a general understanding of the product development cycle. But you also need a customer development cycle. You need to know who is going to buy your product before you create it.

✅ If you don’t know who is going to pay for your product, you need to go back and rework your concept.

✅ Customer discovery and customer validation were two huge factors for the success stories of entrepreneurs like Wiley Cirelli and Ross Paquette. If you don’t know, now you know!

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