If you're a Shopify or Shopify+ brand and you don't have a solid abandoned cart recapture program, chances are you're leaving a lot of money on the table.
It's estimated that brands on Shopify miss out on around 70% of their potential sales due to shoppers abandoning their carts alone. This represents a massive segment worth targeting. But how do you capture, identify, and bring them back to seal the deal?
Let's walk through it.
How to get abandoned cart shoppers back:
Set up robust email retention and retargeting plans. What is retargeting? It’s making sure the right email goes to the right person at the right time. This is actually the hard part, even though it’s not that difficult.
It really comes down to a few things:
- The first step is to set up an automated email sequence that's triggered when someone abandons their cart. There are a number of apps that can help you with this, such as Klaviyo, Omnisend, or Seguno.
- Once you have your email sequence set up, the next step is to create compelling copy that will persuade abandoned shoppers to come back and complete their purchase. Offer a discount code or other incentive in your email to sweeten the deal.
- Finally, it's important to track your results so that you can see what's working and what's not. Most email platforms offer some sort of analytics that will allow you to see things like open rates, click-through rates, and conversion rates. Make sure to keep an eye on these metrics so that you can optimize your emails for maximum effect.
Okay, that may be a bit oversimplified. Want to know more? We've got you covered.
Abandoned Cart Marketing Resources:
Fortunately, we set up a trove of resources to help you out at every turn. Check out these articles for deep dives on the following topics:
- Retention Marketing 101
- Guide to Abandoned Cart Email Strategy
- Abandoned cart Email Best Practices
- Abandoned Cart Email Templates & Tips
- Browse Abandonment Email Guide
- Browse Abandonment Email Best Practices
- Browse Abandonment Email Templates
Now, the easy part...
Capture and identify shoppers who abandon cart before purchasing
Most marketers probably think this is the hard part, but it’s actually much easier than you think. The answer? Work with Retention.com.
Retention.com specializes in retention marketing and e-commerce solutions, including cart abandonment and re-engaging potentially lost customers. We provide one-click integrations with leading marketing automation platforms.
Our dashboard features a user-friendly interface to easily connect to any email marketing application in under a minute. Retention’s integrations automatically update and suppress contacts daily.
We can help you reclaim up to ten times more abandonment revenue by leveraging industry-leading Identity Resolution technology. When an unidentified customer abandons a cart, we identify them. Then a personalized flow automatically triggers in the messaging platform.
Conclusion:
Abandoned cart emails are a powerful tool for Shopify brands looking to boost sales and close more deals.
By setting up an automated email sequence and offering a discount or other incentive, you can bring interested shoppers back to your site and convert them into paying customers.
Just make sure you're capturing everyone who stops by, not just those who sign up. And keep an eye on your metrics so that you can continue to optimize your emails for maximum effect.