If you're a Shopify or Shopify+ brand and you don't have a solid abandoned cart recapture program, chances are you're leaving a lot of money on the table.
It's estimated that brands on Shopify miss out on around 70% of their potential sales due to shoppers abandoning their carts alone. This represents a massive segment worth targeting. But how do you capture, identify, and bring them back to seal the deal?
Let's walk through it.
Set up robust email retention and retargeting plans. What is retargeting? It’s making sure the right email goes to the right person at the right time. This is actually the hard part, even though it’s not that difficult.
It really comes down to a few things:
Okay, that may be a bit oversimplified. Want to know more? We've got you covered.
Fortunately, we set up a trove of resources to help you out at every turn. Check out these articles for deep dives on the following topics:
Now, the easy part...
Most marketers probably think this is the hard part, but it’s actually much easier than you think. The answer? Work with Retention.com.
Retention.com specializes in retention marketing and e-commerce solutions, including cart abandonment and re-engaging potentially lost customers. We provide one-click integrations with leading marketing automation platforms.
Our dashboard features a user-friendly interface to easily connect to any email marketing application in under a minute. Retention’s integrations automatically update and suppress contacts daily.
We can help you reclaim up to ten times more abandonment revenue by leveraging industry-leading Identity Resolution technology. When an unidentified customer abandons a cart, we identify them. Then a personalized flow automatically triggers in the messaging platform.
Abandoned cart emails are a powerful tool for Shopify brands looking to boost sales and close more deals.
By setting up an automated email sequence and offering a discount or other incentive, you can bring interested shoppers back to your site and convert them into paying customers.
Just make sure you're capturing everyone who stops by, not just those who sign up. And keep an eye on your metrics so that you can continue to optimize your emails for maximum effect.