Ready for the biggest shopping days of the year?
With BFCM just around the corner, it’s time to check and make sure your Retention.com account is fully optimized.
From updating Reclaim flows to maximizing Grow and Reactivate, this checklist helps integrate your Retention tools into a winning BFCM strategy!
Note, all of these flows might not be available in your ESP, please contact your support rep if you want any of these activated.
Check that you have all the Reclaim Abandonment flows up and running. Do you suffer from Flowmo? Find out here!
Make sure you've got your Reclaim flow content updated for BFCM promotions for when shoppers:
Include the Retention Audience Segments in your BFCM campaigns. If you don't see Retention segments in your account, reach out to support[at]retention.com.
Want to know what those segments are? Check out the video here.
Set up collection rules in your R! account to automatically capture high-intent visitors based on their behavior, such as the number of pages they view or how long they stay on a page.
By targeting these key actions, you can focus on collecting the most engaged contacts.
Click here to learn how to set up these rules
Use the email frenzy of BFCM to re-engage dormant emails with Reactivate:
Leverage your increased holiday site traffic with Meta Persistent Audiences to identify and target even more shoppers on Facebook
Need help planning your BFCM cadence?
Check out the ultimate BFCM content calendar and schedule everything ahead of time!
Also, we have a trove of resources to help you out at every turn. Check out these articles for deep dives on the following topics:
This should get you started on the path to success.
Shopify brands need to focus on a few key things in order to build a strong email marketing plan that will result in more sales and conversions. Here are the five simple marketing steps for Shopify brands.
One of the most important things Shopify brands can do is to send relevant and targeted emails to their subscribers. This means segmenting your list and sending personalized emails that are relevant to each subscriber’s interests.
An automation platform will help Shopify brands save time and energy by automating email campaigns. This way, you can set up your email campaigns in advance and emails will be sent out automatically according to your schedule.
There are a number of automation platforms Shopify brands can use, but the following five are considered to be the best for Shopify and Shopify+ direct-to-consumer brands:
Each of these platforms offers different features and benefits, so brands should choose the one that best suits their needs. However, all of them offer great features that can help Shopify brands save time and energy by automating email campaigns.
Another important thing to keep in mind is to send your emails in a timely manner. This means sending emails when your subscribers are most likely to be engaged and checking their inboxes.
When are your subscribers most likely to be engaged and checking their inboxes?
There is no one-size-fits-all answer to this question, as it will vary depending on the Shopify brand and its subscribers. However, there are a few general things to keep in mind.
For example, sending emails during weekday mornings or evenings is usually a good time, as people are more likely to be checking their inboxes then. Additionally, brands should experiment with different times and days to see when their subscribers are most engaged and make adjustments accordingly.
Your email’s subject line is the first thing your subscribers will see, so it’s important to make it catchy and interesting. This will entice them to open your email and read its contents.
What are some good examples of email subject lines that brands can use to be catchy and interesting?
There is no one-size-fits-all answer to this question, as the best email subject lines will vary depending on your brand and its audience. However, here are a few examples of good email subject lines to get you started:
Every email you send should have a call-to-action (CTA) that tells your subscribers what you want them to do next. Whether it’s clicking through to your website or making a purchase, make sure your CTA is clear and concise.
The best CTAs will vary depending on the brand and its audience. However, here are a few examples of good CTAs:
But the most important tip of all?
Retention.com specializes in retention marketing and e-commerce solutions, including cart abandonment and re-engaging potentially lost customers. We provide one-click integrations with leading marketing automation platforms.
Our dashboard features a user-friendly interface to easily connect to any email marketing application in under a minute. Retention’s integrations automatically update and suppress contacts daily.
We can help you reclaim up to ten times more abandonment revenue by leveraging industry-leading Identity Resolution technology. When an unidentified customer abandons a cart, we identify them. Then a personalized flow automatically triggers in the messaging platform.
Scale up your abandonment flows and improve your retention marketing strategy. Get in touch with Retention.com today to find out how we can help.
HOLIDAY PROMO: If you're in need of custom eco-friendly packaging for gifting, check out our friends at Arka.
Also, we have a trove of resources to help you out at every turn. Check out these articles for deep dives on the following topics:
This should get you started on the path to success.
If you're a Shopify or Shopify+ brand and you don't have a solid abandoned cart recapture program, chances are you're leaving a lot of money on the table.
It's estimated that brands on Shopify miss out on around 70% of their potential sales due to shoppers abandoning their carts alone. This represents a massive segment worth targeting. But how do you capture, identify, and bring them back to seal the deal?
Let's walk through it.
Set up robust email retention and retargeting plans. What is retargeting? It’s making sure the right email goes to the right person at the right time. This is actually the hard part, even though it’s not that difficult.
It really comes down to a few things:
Okay, that may be a bit oversimplified. Want to know more? We've got you covered.
Fortunately, we set up a trove of resources to help you out at every turn. Check out these articles for deep dives on the following topics:
Now, the easy part...
Most marketers probably think this is the hard part, but it’s actually much easier than you think. The answer? Work with Retention.com.
Retention.com specializes in retention marketing and e-commerce solutions, including cart abandonment and re-engaging potentially lost customers. We provide one-click integrations with leading marketing automation platforms.
Our dashboard features a user-friendly interface to easily connect to any email marketing application in under a minute. Retention’s integrations automatically update and suppress contacts daily.
We can help you reclaim up to ten times more abandonment revenue by leveraging industry-leading Identity Resolution technology. When an unidentified customer abandons a cart, we identify them. Then a personalized flow automatically triggers in the messaging platform.
Abandoned cart emails are a powerful tool for Shopify brands looking to boost sales and close more deals.
By setting up an automated email sequence and offering a discount or other incentive, you can bring interested shoppers back to your site and convert them into paying customers.
Just make sure you're capturing everyone who stops by, not just those who sign up. And keep an eye on your metrics so that you can continue to optimize your emails for maximum effect.
