Set up Reclaim for Add to Cart in Klaviyo (Nov 2023 and After)

***If you are a client who has onboarded on or after November 1, 2023, use these documents***.

If you were onboarded prior to November 1, 2023, click here.

This feature can identify abandoned cart contents for known, non-logged in customers. If you use this feature, we will send all of those Add to Cart events to you.

To use this feature, you must first ensure that you’re using the most recent version of our script on your website. You can find your script in your  account under Code Script > View Script. Click here for a link to all our tutorials on how to add the script to your site, in case you need a refresher.

If you're using our custom Shopify Integration app, the Add to Cart script will automatically be installed. For those not using this app, view the "On your website" section at the bottom.

Set up Add to Cart flow

Once you have installed our Add to Cart scripts manually or via our custom Shopify Integration app and events are passing, you will see the Added to Cart Reclaim metric show up in Klaviyo.

*These events are also passed along with Event Source= Reclaim IF you need an additional identifier for our events.

Additionally, you can see these events successfully passing through in your Retention.com account when you see the Added to Cart option populate under Event Details. This is an easy way to confirm that the Add to Cart script has been implemented successfully.

STEP 1

Copy your existing Add to Cart abandonment flow in Klaviyo (not Abandoned checkout or Product/browse abandonment!) and name it Reclaim Add to Cart. 

Edit the Flow Trigger to use the Added to Cart Reclaim metric. Your Client Success Manager can send a seed event to your Klaviyo account if necessary. If you're creating a new flow from scratch, use the Added to Cart Reclaim event as your trigger.

If you don't already have them, you should add flow filters to exclude anyone who has:

• Placed Order > zero times > since starting this flow AND
• Placed Order > zero times > in the last > 1 day AND
• Checkout Started > zero times > since starting this flow AND
• Checkout Started Reclaim > zero times > since starting this flow AND
• Added to Cart > zero times > since starting this flow AND
• Received Email > zero times > in the last > 7 days > where flow equals (existing add to cart flow) AND
• Has not been in flow in the last 7 days

STEP 2

Extend the existing delay. For example, if your current Add to Cart delay is 15 minutes, set this delay for 30 minutes.

STEP 3

Contact us at support[at]retention.com and request that we enable Add to Cart events for your account. If you're working with our implementation team, this will already be enabled.

On your website

If you aren't using our custom Shopify Integration app, you will need to add our Add to Cart script to your site builder:

geq.addToCart(item);

Next, edit the snippet.

Snippet 1: For buttons without redirects

You should update your script from this:

<script type="text/javascript">
var _learnq = _learnq || [];
function addedToCart() {
  fetch(window.location.origin + '/cart.js')
  .then(res => res.clone().json().then(data => {
    var cart = {
      total_price: data.total_price/100,
      $value: data.total_price/100,
      total_discount: data.total_discount,
      original_total_price: data.original_total_price/100,
      items: data.items
    }
    if (item !== 'undefined') {
      cart = Object.assign(cart, item)
    }
    _learnq.push(['track', 'Added to Cart', cart])
  }))
} 
(function (ns, fetch) {
  ns.fetch = function() {
    const response = fetch.apply(this, arguments);
    response.then(res => {
      if ((window.location.origin + '/cart/add.js').includes(res.url)) {
        	addedToCart()
      }
    });
    return response
  }
}(window, window.fetch))
$(document).ajaxComplete(function(event, request, settings){
  if((typeof settings != "undefined") && settings.url == "/cart/add.js"){
      addedToCart()
  }
})

to this:

<script type="text/javascript">
var _learnq = _learnq || [];
function addedToCart() {
  fetch(window.location.origin + '/cart.js')
  .then(res => res.clone().json().then(data => {
    var cart = {
      total_price: data.total_price/100,
      $value: data.total_price/100,
      total_discount: data.total_discount,
      original_total_price: data.original_total_price/100,
      items: data.items
    }
    if (item !== 'undefined') {
      cart = Object.assign(cart, item)
    }
    _learnq.push(['track', 'Added to Cart', cart])
    geq.addToCart (item);
  }))
} 
(function (ns, fetch) {
  ns.fetch = function() {
    const response = fetch.apply(this, arguments);
    response.then(res => {
      if ((window.location.origin + '/cart/add.js').includes(res.url)) {
        	addedToCart()
      }
    });
    return response
  }
}(window, window.fetch))
$(document).ajaxComplete(function(event, request, settings){
  if((typeof settings != "undefined") && settings.url == "/cart/add.js"){
      addedToCart()
  }
})

Snippet 2: For buttons with redirects defined by a button ID

You should update your script from this:

<script type="text/javascript">
var _learnq = _learnq || [];
	document.getElementById("AddToCart").addEventListener('click',function (){
 		_learnq.push(['track', 'Added to Cart', item]);
	});</script>

to this:

<script type="text/javascript">
var _learnq = _learnq || [];
	document.getElementById("AddToCart").addEventListener('click',function (){
 		_learnq.push(['track', 'Added to Cart', item]);
geq.addToCart(item);
	});</script>

Snippet 3: For buttons with redirects defined by class notation

You should update your script from this:

<script type="text/javascript">
var _learnq = _learnq || [];
  var classname = document.getElementsByClassName("add-to-cart");
var addToCart = function() {
_learnq.push(['track', 'Added to Cart', item]);
}; for (var i = 0; i < classname.length; i++) {
classname[i].addEventListener('click', addToCart, false);
}
</script>

to this:

<script type="text/javascript">
var _learnq = _learnq || [];
  var classname = document.getElementsByClassName("add-to-cart");
var addToCart = function() {
_learnq.push(['track', 'Added to Cart', item]);
geq.addToCart(item);
}; for (var i = 0; i < classname.length; i++) {
classname[i].addEventListener('click', addToCart, false);
}
</script>