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Set up Reclaim for Viewed Product in Klaviyo

Using Reclaim for Product Views

We must enable this feature for you. If you've not already spoken with someone on our team, please ensure you request that we enable this for you. This feature can identify product views for known, non-logged-in customers.

To use this feature, you must first ensure that you’re using the most recent version of our script on your website. The base script must fire before the Product Views script. You can find your script in your account under Code Script > View Script.

Click here for a link to all our tutorials on how to add the script to your site, in case you need a refresher.

Trigger Viewed Product Flow

After you have implemented the script on your site and events are flowing, you will create a Viewed Product Reclaim flow in Klaviyo.

1. Clone your existing Viewed Product Flow in Klaviyo, eg: "Viewed Product Reclaim." If you don't already have one set up, check out Klaviyo's recommendations for setting this up.

2. Change the Trigger metric from Viewed Product to "Viewed Product Reclaim."

3. If you're starting from scratch, Create a New Flow and choose "Metric" as your flow trigger, then Viewed Product Reclaim.

4. If you don't already have them, you should add flow filters to exclude anyone who has:

  • Checkout Started > zero times > since starting this flow AND
  • Placed Order > zero times > since starting this flow AND
  • Has not be in this flow > in the last > 7 days AND
  • Received Email > zero times > in the last > 7 days > where flow equals (existing viewed product/browse abandonment flow) AND
  • Placed Order > zero times > in the last > 1 day

5. You will also need to adjust your existing active browse abandonment/viewed product flow to prevent contacts from receiving duplicate emails from both your current flow and the new Reclaim flow.

What someone has done (or not done) > Person has > Received Email
where Flow > equals [Viewed Product Retention] > zero times > since starting this flow


If you aren't using our custom Shopify Integration app, create a new Viewed Product event name that will be unique to Reclaim. For example, "Viewed Product - Reclaim." You will create a cloned/unique flow for these events.

1. Locate your Viewed Product tracking snippet from Klaviyo. If you are using Shopify, this should be located in the liquid template for the product page(s).

The Viewed Product tracking snippet that you need to locate looks like this:

_learnq.push(['track', 'Viewed Product', item]);

Here's an example of the full snippet with an item's image URL, price, etc:

{% if product %}
<script type="text/javascript">
   var _learnq = _learnq || [];
   var item = {
     "ProductName": "The Wonderful Wizard of Oz",
     "ProductID": "1111",
     "Categories": ["Fiction", "Children"],
     "ImageURL": "",
     "URL": "",
     "Brand": "Kids Books",
     "Price": 9.99,
     "CompareAtPrice": 14.99
   _learnq.push(["track", "Viewed Product", item]);
{% endif %}

Note: If you do not have a Viewed Product tracking snippet installed, skip to Step 3 below.

2. Add the following script to the your existing Viewed Product tracking snippet in Klaviyo:

<script>geq.event('Viewed Product Reclaim', item);</script>

So the whole thing should look like this (we've not included the additional details for price, image URL, etc here):

_learnq.push(['track', 'Viewed Product', item]);
geq.event('Viewed Product Reclaim', item);

3. If you do not have an existing Viewed Product tracking script, add this to your theme:

<script type="text/javascript">
    var item = {
        Name: {{ product.title|json }},
        ProductID: {{|json }},
        ImageURL: "https:{{ product.featured_image.src|img_url:'grande' }}",
        URL: "{{ shop.secure_url }}{{ product.url }}",
        Brand: {{ product.vendor|json }},
        Price: {{ product.price|money|json }},
        CompareAtPrice: {{ product.compare_at_price_max|money|json }}
geq.event('Viewed Product Reclaim', item);

Once this script update has been implemented properly, and the event is triggered, you will see this new metric populate in Klaviyo.