We must enable this feature for you. If you've not already spoken with someone on our team, please ensure you request that we enable this for you.
This feature can identify product views for both unknown, non-logged in users (Grow contacts) and known, non-logged in customers (emails in your suppression list).
To use this feature, you must first ensure that you’re using the most recent version of our script on your website. The base script must fire before the Product Views script. You can find your script in your Retention.com account under Code Script > View Script.
Click here for a link to all our tutorials on how to add the script to your site, in case you need a refresher.
After you setup our custom Shopify Integration app:
4. Now, add your Viewed Product abandonment emails.
If you are not using our recommended Viewed Product name (Viewed Product Reclaim) and instead folding all our events into your existing Viewed Product flows, you will need to add this flow filter to measure the results properly.
We attach an event identifier with every event we send called:
EventSource: Reclaim
After you have implemented the script on your site and events are flowing, you will need to adjust the flow to add a Trigger Filter.
You will also need to adjust your existing active browse abandonment/viewed product flow to prevent contacts from receiving duplicate emails from both your current flow and the new Reclaim flow.
What someone has done (or not done) > Person has Received Email
where Flow > equals [Viewed Product Retention] > zero times > since starting this flow
There are two options for updating your Viewed Product events for Reclaim if you aren't using our custom Shopify Integration app:
1. Locate your Viewed Product tracking snippet from Klaviyo. If you are using Shopify, this should be located in the liquid template for the product page(s).
The Viewed Product tracking snippet that you need to locate looks like this:
_learnq.push(['track', 'Viewed Product', item]);
Here's an example of the full snippet with an item's image URL, price, etc:
{% if product %} <script type="text/javascript"> var _learnq = _learnq || []; var item = { "ProductName": "The Wonderful Wizard of Oz", "ProductID": "1111", "SKU": "WIZARDOFOZ", "Categories": ["Fiction", "Children"], "ImageURL": "http://www.example.com/path/to/product/image.png", "URL": "http://www.example.com/path/to/product", "Brand": "Kids Books", "Price": 9.99, "CompareAtPrice": 14.99 }; _learnq.push(["track", "Viewed Product", item]); </script> {% endif %}
Note: If you do not have a Viewed Product tracking snippet installed, skip to Step 3 below.
2. Add the following script to the your existing Viewed Product tracking snippet in Klaviyo:
<script>geq.event('Viewed Product Reclaim', item);</script>
So the whole thing should look like this (we've not included the additional details for price, image URL, etc here):
_learnq.push(['track', 'Viewed Product', item]); geq.event('Viewed Product Reclaim', item);
3. If you do not have an existing Viewed Product tracking script, add this to your theme:
<script type="text/javascript">
var item = {
Name: {{ product.title|json }},
ProductID: {{ product.id|json }},
ImageURL: "https:{{ product.featured_image.src|img_url:'grande' }}",
URL: "{{ shop.secure_url }}{{ product.url }}",
Brand: {{ product.vendor|json }},
Price: {{ product.price|money|json }},
CompareAtPrice: {{ product.compare_at_price_max|money|json }}
};
geq.event('Viewed Product Reclaim', item);
</script>
Once this script update has been implemented properly, and the event is triggered, you will see this new metric populate in Klaviyo.