Posh Puppy Boutique is a luxury dog boutique that has a huge selection of designer dog clothes, carriers, collars, dog beds, toys, and all types of unique dog apparel.
Bring on the Challenge
Prior to using Retention.com, Posh Puppy Boutique’s most effective marketing channel was SMS marketing. In April of 2019, carriers changed their SMS marketing policies and Posh Puppy lost deliverability. Their return on an SMS send dropped from around $10k in revenue to $1k. CEO and Founder Jennifer Kirk hired several Facebook marketing agencies, but they never seemed to be able to efficiently acquire customers for a business as niche as hers. Jennifer was searching for other profitable channels where she could grow her business.
Retention.com to the Rescue
Jennifer installed the Retention.com script on her website, and immediately started collecting between 75 to 100 contact records per day. She integrated with her Mailchimp account, put the subscribers in a “Single Welcome Email” automation that thanked them for coming by the website, then added them to her regular email list.
“We saw 2x ROI on Retention.com contacts in 30 days, and now I own them forever. The open rate on my main email list is 9% – Retention.com contacts opened at 22%. I love the product.”
Posh Puppy Boutique spent $906 on Retention.com over a six week period and realized a 1.81x ROI during that period. They now own the contacts forever, which Jennifer knows represents substantial LTV. Furthermore, Retention.com open rates were 21.2%, vs. 9% for her opt-in list.